Tono de Marca

warm, traditional, and welcoming

Valores de Marca

• •Tradition and Heritage
• •Quality and Curation
• •Community and Customer Relationships
• •Passion and Dedication
• •Authenticity

Mejores Prácticas

• •Always Tell the Story: Weave the brand's heritage—Nonna Margherita, three generations, the first shop—into your communication whenever relevant. This reinforces authenticity and emotional connection.
• •Use "We" and "You": Speak as the family behind the brand ("We believe...") and address the customer directly ("You'll find..."). This creates a personal and welcoming dialogue.
• •Emphasize Tradition and Practicality: Connect products to traditional uses and timeless values (e.g., family meals, preserving, quality craftsmanship). Highlight how products solve everyday problems in the home.
• •Maintain a Warm and Welcoming Language: Use positive, inviting, and slightly nostalgic language. Words like "heart," "home," "family," "tradition," and "passion" should be staples in the brand's vocabulary.
• •Engage with Questions: Foster a sense of community by asking questions in social media captions and other communications. This invites customers into the conversation, reflecting the brand's value of being a helpful, advisory presence.

Percepción Social

Margherita Casalinghi is perceived as a trustworthy, traditional, and reliable local institution. Customers seem to view it not just as a store, but as a part of the community's fabric. The story of "Margherit de là Plastc" and the anecdotes from loyal customers underscore a perception of a brand that is both nostalgic and dependable. The public sees it as a place that offers not only goods but also a warm, familiar experience and helpful advice, fostering a strong sense of customer loyalty.

Ejemplos de Copy

• •Set the table for memories that last. Our new ceramic collection is here, crafted with the same love and care that Nonna Margherita put into her shop 70 years ago. Every meal deserves to be special. Discover the collection and bring tradition home. #MargheritaCasalinghi #LaTavolaItaliana #NewArrivals
• •It's that time of year again! The aroma of fresh tomato sauce bubbling on the stove… just like our grandparents used to make. From the perfect jars to the essential tools, we have everything you need to keep your family traditions alive. What are you preserving this season? #PassataDiPomodoro #MargheritaConsiglia #TradizioneInCucina
• •From a Plastic Basin to a Family Legacy. It all started over 70 years ago with a dream and a plastic basin. Our grandmother, Margherita, opened a small housewares shop in the heart of Modugno. Today, we, the third generation, continue her story with the same warmth and dedication, offering carefully chosen items to make your house a home. Welcome to our family.
• •A little something for your home, from our family to yours.
• •The Secret to the Perfect *Parmigiana*? It starts with the right dish. For generations, our family has trusted terracotta to cook with heart. Slow, even heat for flavors that taste like home. #CucinaConAmore