Tono de Marca

Romantic, Artisanal, and Aspirational

Valores de Marca

• •Sustainability and Ethical Production
• •Quality Craftsmanship
• •Accessible Luxury
• •Timeless and Elegant Design

Mejores Prácticas

• •Lead with the 'Why': Always connect the products back to the core values of sustainability and escaping fast fashion. The founder's story is a powerful asset that should be woven into the narrative.
• •Emphasize the 'Handcrafted in London' Aspect: This detail reinforces artisanal quality, ethical production, and brand authenticity. It justifies the price point and distinguishes the brand from competitors.
• •Use Romantic and Evocative Language: Employ words like 'ode,' 'heirloom,' 'romance,' 'treasure,' and 'story' to maintain the brand's romantic and aspirational tone. The copy should sell a feeling, not just a product.
• •Tell the Story of the Materials: Briefly explain the quality of the 14k gold-filled metals, the uniqueness of the freshwater pearls, or the softness of the silk. This educates the consumer and highlights the value of their investment.
• •Maintain a Consistent Voice Across All Channels: Whether writing a quick tweet, an Instagram caption, or a detailed 'About Us' page, the voice should remain consistently elegant, thoughtful, and personal. The response to customer comments should be as gracefully worded as the main brand copy.

Percepción Social

Overwhelmingly positive, centered on its unique design and commitment to quality. Valued for sustainability, seen as a high-quality, artisanal brand, and has strong fashion credibility.

Ejemplos de Copy

• •Whispers of romance, crafted by hand. Introducing the new Seraphina Pearl Bow Earrings as a timeless treasure for your modern heirloom collection. Each pearl is hand-selected, each bow hand-tied in our London studio, just for you. Discover the art of adornment. #MargauxStudios #HandcraftedJewellery #ModernHeirloom
• •Headline: Where Romance is Handcrafted. Sub-headline: Discover timeless jewelry, sustainably made in London to be cherished for generations. Button: Explore the Collection
• •Subject: A Little Love Note (and a New Collection) From London Body Preview: Be the first to see our new, handcrafted heirlooms...
• •An ode to timeless elegance. The Rhiannon necklace features luminous freshwater pearls hand-knotted on supple, rich velvet. Designed and handcrafted in our London studio, this piece is a testament to meticulous artistry and sustainable luxury. More than an accessory, it's a future heirloom, waiting to be part of your story.
• •Headline: Tired of Fast Fashion? Wear a Story Instead. Body: At Margaux Studios, we believe in beauty that lasts. Our jewelry is handcrafted with love and sustainable principles in London. No trends, just timeless, romantic pieces made for you. Find your forever accessory and feel good about it. [Shop Now]