Brand Tone

Spiritual & Evocative, Personal & Passionate, Artisanal & Appreciative of Craftsmanship, Nurturing & Protective, Elegant & Poetic (in Italian)

Brand Values

• •Spirituality & Inner Connection: Helping individuals connect with their inner selves and a sense of the spiritual.
• •Artisanal Quality & Authenticity: Valuing handmade craftsmanship and genuine materials.
• •Love & Emotional Expression: Creating pieces that symbolize and convey love, light, and desire.
• •Beauty & Preciousness: Offering aesthetically pleasing jewelry that holds intrinsic and emotional value.
• •Personal Meaning & Individuality: Encouraging wearers to choose pieces that resonate with them personally.

Best Practices

• •Embrace Storytelling: Continue to weave the founder's personal journey and the inspiration behind each collection into product descriptions and social media. This authenticity is key to the spiritual and passionate tone.
• •Use Evocative & Sensory Language: Describe not just the materials, but the feeling and meaning the jewelry is intended to evoke (e.g., "whisper of your soul," "radiant gift," "gentle strength").
• •Maintain a Consistent Voice Across Platforms: Ensure the spiritual, artisanal, and personal tone is present on the website, Facebook, Instagram, and any future channels. The Italian voice is strong; ensure any translations retain this poetic and heartfelt quality.
• •Focus on "For the Soul": Keep the tagline "Gioielli per l'anima" central. Every piece of copy should reinforce the idea that this jewelry is about inner connection, meaning, and spirituality, not just fashion.
• •Highlight the Artisan & Origin: Continuously emphasize "handmade in Milan," "skilled artisan hands," and the use of "natural stones and noble metals." This reinforces values of quality, authenticity, and the preciousness of the items.

Social Perception

Margangels is perceived as a creator of unique, spiritually infused, handmade jewelry, deeply connected to the artisan's personal vision and passion. It targets an audience interested in meaningful, soulful pieces rather than mass-produced items.

Copy Examples

• •Headline: Discover the Whisper of Your Soul. Body: Each Margangels piece is more than jewelry; it's a handmade echo of your inner light, crafted with love in Milan to accompany your unique journey. Find the angel that speaks to you.
• •Headline: Wear Your Heart, Share Your Light. Body: Our 'Cuori' collection, born from precious stones and artisan hands, captures the essence of love. A radiant gift, a personal treasure – jewelry that beats with the rhythm of your soul.
• •Headline: Handcrafted Radiance, Forged in Spirit. Body: From our Milanese workshop to your heart, Margangels jewelry blends noble metals and natural gems into forms of pure love and spirituality. Adorn yourself with the infinite.
• •Headline: An Angel by Your Side, A Message of Love. Body: Choose a Margangels angel, a unique guardian handcrafted to offer protection and serenity. Carry its gentle strength or gift its loving presence to someone dear.
• •Headline: The Sun Within: Illuminate Your Path. Body: Our 'Sole' collection shines with the brilliance of hand-inlaid stones in silver and bronze. Unisex pieces to celebrate the luminous spirit in you or a loved one.