Brand Tone

Artistic & Creative, Personal & Passionate, Natural & Fresh, Friendly & Approachable, Contemporary & Stylish

Brand Values

• •Artistic Excellence & Creativity: Creating unique, beautiful, and thoughtfully designed floral arrangements.
• •Quality & Freshness: Using the freshest and most unique flowers available.
• •Personalization & Customer Satisfaction: Understanding client needs, exceeding expectations, and offering tailored services for events like weddings.
• •Passion for Floristry: A genuine love for flowers and floral design, rooted in personal history and professional training.
• •Community Engagement: Offering workshops and being a local business serving the Connecticut shoreline.

Best Practices

• •Emphasize Artistry and Craftsmanship: Use descriptive language that highlights the creative process, the uniqueness of designs, and the skill involved. Words like "handcrafted," "curated," "artistic," "bespoke," and "designed" reinforce this.
• •Inject Marlee's Personal Passion: Weave in the story of her lifelong connection to flowers and her personal touch. This makes the brand more relatable and authentic. Phrases like "From Marlee's heart to your home" or "A lifetime of floral passion" can be effective.
• •Focus on Freshness and Quality: Consistently mention the use of "fresh," "seasonal," and "high-quality" blooms. This builds trust and aligns with customer expectations.
• •Maintain a Warm and Engaging Voice: Even when professional, the tone should remain approachable and friendly. Ask questions in social media captions, use welcoming language on the website, and ensure customer service interactions are positive.
• •Showcase Uniqueness and Creativity: Avoid generic descriptions. Instead of just saying "beautiful flowers," describe *why* they are beautiful—mention unique textures, unexpected color combinations, or the natural, effortless style noted by others. This sets Mar. Floral apart.

Social Perception

Highly Talented Florist, Provider of High-Quality, Beautiful Flowers, Reliable & Professional, A Gem/Best Florist, Modern and Up-to-Date

Copy Examples

• •At Mar. Floral, we believe flowers are more than just decoration; they're an expression. Rooted in a lifelong passion, Marlee handcrafts each arrangement with an artist's eye for color, texture, and emotion, bringing the freshest blooms from our shoreline studio to your special moments.
• •Unveiling our latest creation where vibrant hues dance with delicate textures. Each stem is chosen with intention, weaving a story of natural beauty. What feeling does this bouquet evoke for you? #MarFloral #ArtistryInBloom #FreshFlorals #OldSaybrookFlorist #ConnecticutFlowers
• •Ready to unleash your inner floral artist? Join Marlee for an inspiring [Workshop Name, e.g., Spring Bouquet] workshop! We'll share secrets from the studio, play with the season's freshest flowers, and guide you in creating a stunning piece to take home. Spaces are limited – book your spot and let your creativity bloom! [Link] #MarFloralWorkshops #FloralDesign #OldSaybrookEvents #GetCreative
• •Hello [Customer Name], Embrace the beauty of [Season, e.g., Spring] with Mar. Floral's new collection. Imagine tablescapes adorned with the freshest, most unique blooms, personally designed by Marlee to capture the essence of the season. Discover arrangements that tell a story. Shop now for local delivery. [Link]
• •Thank you for considering Mar. Floral for your wedding day! We're passionate about translating your unique love story into breathtaking floral designs. Marlee works closely with each couple to ensure every petal reflects your vision with artistry and the freshest seasonal flowers. We're excited to learn more about your dreams.