Brand Tone

aspirational, empowering, and playful, with a passionate underlying tone.

Brand Values

• •Quality and Uniqueness
• •Customer Celebration
• •Community
• •Customer Experience

Best Practices

• •Lead with "You and Your Horse": Always frame the narrative around the partnership between the rider and their horse. Use words like "you," "your horse," "team," and "bond" to reinforce this core value of celebration.
• •Use Empowering Language: Consistently integrate words associated with royalty, power, and self-expression. Terms like "reign," "throne," "dynasty," "celebrate," "inspire," and "rule" will solidify the brand's aspirational tone.
• •Balance Elegance with Playfulness: While the theme is regal, maintain approachability. Mix elegant descriptions ("sublime experience," "exceptional quality") with fun, modern phrases ("Horse prezzy's," "Ridiculously Good Looking"). This creates a unique and memorable brand voice.
• •Highlight the Australian Identity: Mentioning the brand's Australian roots ("born beneath the Australian skies") builds trust and a local connection with the primary audience. This can be a key differentiator from larger international brands.
• •Let the Visuals Inspire the Words: The product collections have strong thematic names ("Crimson Ember," "Sapphire"). Use these themes to build a story in the copy. Describe how a product *feels* and what it *represents*, not just what it's made of. For the "Sapphire" collection, use words like "deep," "brilliant," and "treasure."

Social Perception

Positive and fashion-focused, community-oriented, and perceived as a reliable Australian brand.

Copy Examples

• •Rule the arena in full bloom. 🌸 The Wild Blossom collection isn't just gear; it's a statement. Made for the rider who isn't afraid to stand out. Your throne awaits. #MareToTheThrone #EquestrianStyle #DressageQueen
• •Unforgettable Style. Unbeatable Quality. You and your horse are a team. Shouldn't your gear reflect your unique bond? Mare To The Throne delivers 'Ridiculously Good Looking' equine fashion from right here in Australia. Shop our collections today and celebrate the rider you are. Free shipping on orders over $180! [Shop Now]
• •Beyond the Ride. This is Your Reign. Discover equestrian collections designed to celebrate you. [Shop The Dynasty Collection]
• •A Royal Treat ✨ | Your exclusive access to our sale is here! Don't wait! Spoil your best friend (and yourself) with stunning new gear from Mare To The Throne.
• •Bold. Bright. Unapologetically you. The Pink Empire Bridle is crafted for the confident duo who commands attention. Made with premium, supple leather and finished with our signature rose gold hardware, this piece combines exceptional quality with a playful spirit. Because who said you can't be powerful in pink? #MareToTheThrone #PinkEmpire