Brand Tone

Authentic & Genuine, Bohemian & Free-Spirited, Warm & Friendly, Ethical & Compassionate, Nature-Inspired & Serene

Brand Values

• •Handmade Craftsmanship
• •Quality Materials
• •Ethical Responsibility
• •Authenticity
• •Customer Connection
• •Bohemian Lifestyle
• •Community Support

Best Practices

• •Tell Your Story Authentically: Weave elements of the founders' journey, passion for surfing, and commitment to handmade quality into your copy. This builds a genuine connection.
• •Embrace a Warm, Inclusive Voice: Use friendly, approachable language. Address your audience directly (e.g., "you," "your journey"). Make them feel part of the Maresia community.
• •Highlight Ethical Angles Naturally: When mentioning charity or artisan support, do so with sincerity rather than as a forced selling point. Let the brand's actions speak, and share updates or stories about the impact.
• •Use Nature-Inspired and Evocative Language: Draw on imagery of the ocean, coast, natural materials, and a free-spirited lifestyle. Words like "wander," "ocean-kissed," "earthy," "sun-drenched," and "soulful" can enhance the bohemian feel.
• •Maintain Visual and Textual Consistency: Ensure that the tone of your copy aligns with your visual branding (photography style, colors, graphics) across all platforms for a cohesive and recognizable brand experience.

Social Perception

High-Quality Products, Beautiful & Unique Designs, Trustworthy & Reliable, Ethical & Caring Brand, Good Value

Copy Examples

• •Sun-kissed silver and ocean-deep turquoise 🌊✨ Our new 'Tidal Treasures' collection just dropped, each piece handcrafted with love and whispers of the sea. Carry a piece of the coast wherever you wander. Shop the collection via the link in bio. #MaresiaJewelry #HandmadeWithHeart #BohoStyle #OceanInspired #EthicalJewelry
• •Wear a story. Share the love. 💖 With every Maresia piece you choose, you’re not just getting beautiful, artisan-made jewelry – you’re helping us support the incredible children at 'Love and Care for All' in Uganda. Shine bright, inside and out. Learn more about our mission: [Link to About Us/Charity Page] #MaresiaCares #JewelryWithPurpose #HandmadeGoodness #BohemianHeart
• •Embrace the magic of midnight skies with our 'Luna' Moonstone Ring. ✨ Handcrafted from luminous .925 sterling silver, this ethereal piece features a genuine, hand-selected moonstone, known for its calming energy and connection to intuition. Perfect for the free spirit, designed to be a timeless treasure. As unique as you are. #MaresiaLuna #MoonstoneMagic #SterlingSilverJewelry #BohoRing #ArtisanMade
• •From salty surf trips to your jewelry box... 🏄‍♀️🌊 Maresia was born from a love for the ocean, adventure, and the incredible artisans we met along the way. We still craft each piece with that same passion, ensuring every ring, necklace, and earring tells a story of authenticity and care. Discover the heart behind our handmade treasures. [Link to Our Story] #MaresiaStory #SaltwaterSoul #HandcraftedJourney #BehindTheBrand
• •Maresia Jewelry: Artisan crafted. Ethically made. Inspired by the wild. ✨ Discover unique, handmade pieces that tell your story.