Brand Tone

aspirational, elegant, and confident

Brand Values

• •Quality
• •Elegance & Style
• •Authenticity & Craftsmanship
• •Customer Confidence & Satisfaction

Best Practices

• •Emphasize Luxurious Language: Use evocative words that convey sophistication, quality, and exclusivity (e.g., "artisan-designed," "luxurious," "premium," "curated," "timeless elegance").
• •Focus on Empowerment and Confidence: Frame product benefits around how the swimwear makes the wearer feel (e.g., "radiate confidence," "feel empowered," "shine effortlessly").
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy always aligns with the high-quality, stylish imagery presented on the website and social media.
• •Incorporate the Brand Hashtag: Consistently use #EstiloMarentto to build community and reinforce brand identity.
• •Highlight Key Differentiators: Regularly mention the unique aspects of the brand, such as "artisan-designed," "Colombian brands," and "high quality," in a natural and appealing way.

Social Perception

a provider of luxurious and high-fashion swimwear. They encourage user-generated content with their hashtag #EstiloMarentto, fostering a sense of community around their brand style. The general public interested in fashion and luxury beachwear is their target audience.

Copy Examples

• •Headline: Marentto: Where Elegance Meets the Shore. Body: Discover swimwear that doesn't just fit, it empowers. Crafted with luxurious detail, designed to make you shine. Find your #EstiloMarentto.
• •Headline: The Art of Beachside Confidence. Body: Each Marentto piece is a promise of unparalleled quality and timeless style. Step into the sun with the assurance only true craftsmanship can offer.
• •Headline: Beyond Swimwear. It's a Statement. Body: Radiate sophistication with our curated collection of luxury swimwear and resort wear. Because every beach day deserves a touch of Marentto.
• •Headline: Feel the Luxury, Embrace the Style. Body: Marentto Swimwear is designed for the woman who values elegance and quality above all. Experience the difference. Love your look.
• •Headline: Your Perfect Escape Awaits. So Does Your Perfect Swimsuit. Body: High-quality, artisan-designed swimwear that brings a touch of Colombian charm to your every adventure. Shine with #EstiloMarentto.