Brand Tone

Empowering & Inclusive, Inspiring & Natural, Conscious & Thoughtful, Feminine & Functional

Brand Values

• •Inclusivity & Body Positivity
• •Empowerment
• •Quality & Functionality
• •Feminine Design & Style
• •Sustainability
• •Versatility

Best Practices

• •Use phrases like "for every body," "celebrating you," "designed for all women."
• •Connect with Nature & Freedom: Weave in metaphors related to the sea (strength, beauty, fluidity, wildness) where appropriate, aligning with the brand name's meaning.
• •Highlight Comfort and Quality: Consistently mention the feel of the fabric, the functional design, and the quality craftsmanship that allows for freedom of movement.
• •If discussing sustainability, be transparent about the journey and the steps being taken.
• •Showcase how the activewear adapts to different activities and lifestyles

Social Perception

High-quality, stylish, and inclusive activewear brand that understands and celebrates women. Versatile activewear celebrating strength, femininity, and the freedom to move.

Copy Examples

• •Feel the Movement. #MareWoman
• •MARE: Activewear designed for every body, celebrating your unique strength and beauty.
• •Experience the freedom of movement in our consciously crafted activewear. Made with recycled materials, designed for you and the planet.
• •Embrace your wild side with MARE. Versatile activewear that moves with you, wherever life takes you.
• •Discover the perfect blend of feminine design and functional performance. MARE: Where style meets strength.