Brand Tone

aspirational yet approachable, conscious, and feminine

Brand Values

• •Sustainability
• •Ethical Production
• •Timeless Quality
• •Community & Inclusivity
• •Transparency

Best Practices

• •Lead with Values, Follow with Style: Always integrate the core values of sustainability and ethical production into your messaging, even in style-focused posts. Frame the beauty of the product as a direct result of its conscious creation.
• •Use "We" and "You" to Build Community: Write in a conversational manner that fosters a sense of shared purpose. Use "we" when talking about the brand's mission and "you" to make the customer feel seen and included in that journey.
• •Be Transparent and Specific: Avoid vague claims. Instead of just saying "eco-friendly," say "made from REPREVE® recycled fibers." Instead of "made ethically," detail the fair wage and working conditions. This builds credibility.
• •Embrace an Empowering and Positive Voice: The copy should make customers feel confident and good about their purchase. Use positive, uplifting language that focuses on timelessness, self-love, and connection to nature.
• •Maintain Visual and Verbal Consistency: Ensure the friendly, conscious, and aspirational tone is reflected not just in words but also in the imagery, emojis, and overall aesthetic of your content. The <3 emoji, for instance, has become a small but effective part of the brand's signature approachable tone.
• •brand_tone": "aspirational yet approachable, conscious, and feminine
• •copy_examples": [
• •Kind to you, kinder to our oceans. Introducing the Samphire Collection. Dreamt up in Perth and brought to life with ECONYL® regenerated nylon, each piece is a promise to our planet. Feel the difference of conscious swimwear that’s designed to last beyond the season. Explore the new collection online now. <3 #MarellaSwim #SustainableSwimwear
• •Swimwear that feels good, and does good. You shouldn't have to choose between style and sustainability. At Marella Swim, our bikinis are ethically crafted from recycled materials for a fit you'll love and a purpose you can believe in. Shop timeless, eco-friendly swimwear today and get free shipping on your first order.
• •The Kai Halter Top in Emerald. An instant classic. The Kai Halter is our modern take on a timeless silhouette, offering adjustable support and effortless style. Made with our signature luxe fabric crafted from recycled ocean waste, it’s designed to hug your curves and empower your every move. Double-lined for comfort and durability. Pair it with our matching Kai bottoms to complete your sustainable set.
• •Ever wonder where your bikini comes from? At Marella Swim, transparency isn't a trend—it's our foundation. We wanted to take you behind the scenes, from our design studio in Perth to our ethical production partners in Bali. Our partners ensure every maker earns a living wage, receives health benefits, and works in a safe, supportive environment. Thank you for helping us make a difference, one bikini at a time.
• •From bottle... to bikini... to beach day. ✨ Our swimsuits are made from recycled materials, because looking good and protecting our planet should go hand-in-hand. ♻️🌊 #EthicalFashion #SustainableSwim #MarellaSwim

Social Perception

The public perception of Marella Swim is overwhelmingly positive, with a strong appreciation for its ethical stance and aesthetic. Customers value the brand's commitment to sustainability, and the designs and quality are well-regarded. The brand is perceived as authentic and trustworthy. There is a clear demand for more sizes, indicating that the brand's message of inclusivity is resonating with customers.

Copy Examples

• •Kind to you, kinder to our oceans. Introducing the Samphire Collection. Dreamt up in Perth and brought to life with ECONYL® regenerated nylon, each piece is a promise to our planet. Feel the difference of conscious swimwear that’s designed to last beyond the season. Explore the new collection online now. <3 #MarellaSwim #SustainableSwimwear
• •Swimwear that feels good, and does good. You shouldn't have to choose between style and sustainability. At Marella Swim, our bikinis are ethically crafted from recycled materials for a fit you'll love and a purpose you can believe in. Shop timeless, eco-friendly swimwear today and get free shipping on your first order.
• •The Kai Halter Top in Emerald. An instant classic. The Kai Halter is our modern take on a timeless silhouette, offering adjustable support and effortless style. Made with our signature luxe fabric crafted from recycled ocean waste, it’s designed to hug your curves and empower your every move. Double-lined for comfort and durability. Pair it with our matching Kai bottoms to complete your sustainable set.
• •Ever wonder where your bikini comes from? At Marella Swim, transparency isn't a trend—it's our foundation. We wanted to take you behind the scenes, from our design studio in Perth to our ethical production partners in Bali. Our partners ensure every maker earns a living wage, receives health benefits, and works in a safe, supportive environment. Thank you for helping us make a difference, one bikini at a time.
• •From bottle... to bikini... to beach day. ✨ Our swimsuits are made from recycled materials, because looking good and protecting our planet should go hand-in-hand. ♻️🌊 #EthicalFashion #SustainableSwim #MarellaSwim