Brand Tone

Authentic & Passionate: The voice is clearly that of the founders, Margaret and Pascal. They share their story, their expertise, and their connection to the land with genuine passion. Educational & Trustworthy: The brand explains the scientific and traditional benefits of Immortelle, referencing the unique Corsican environment and their certified organic processes. This builds credibility and trust. Natural & Serene: The language used is clean, calm, and evocative of nature, mirroring the product itself. Words like "pure," "natural," "soothing," and "regenerative" are common. Personal & Appreciative: The brand communicates with a sense of gratitude. Customer testimonials are highlighted, and the personal notes in packages show they value their customers deeply.

Brand Values

• •Purity & Natural Integrity
• •Tradition & Expertise
• •Sustainability & Ecology
• •Efficacy & Quality
• •Transparency

Best Practices

• •Lead with Authenticity: Always tell the real story. Share updates from the farm, the founders, and the process. The brand's strength is its genuine, non-corporate nature.
• •Use an Educational, Not a "Hard Sell," Approach: Explain the why behind the products. Talk about the benefits of Immortelle, the importance of organic farming, and the Corsican terroir. Trust that an informed customer will become a loyal one.
• •Keep the Language Natural and Serene: Use simple, elegant, and calm language. Avoid overly aggressive marketing buzzwords. Let the quality of the product and the beauty of its origin speak for itself.
• •Amplify Customer Voices: Continue to feature genuine customer testimonials and reviews prominently. This reinforces trust and builds community. Phrases like "Here's what Heidi from our community is saying..." make the connection feel personal.
• •Maintain the Personal Touch: Whether through handwritten notes, personalized email greetings, or responding to social media comments directly from the "founders," continue to make every customer feel seen and appreciated. This is a powerful and unique brand asset.

Social Perception

Mardys Garden is perceived by customers as a high-quality, artisanal, and trustworthy brand. Customers see it not as a faceless corporation, but as a family-owned farm they can trust. The story of the founders and the "Made in Corsica" origin are powerful differentiators. Reviewers frequently state that the products work, particularly for skin issues, anti-aging, and healing. They are often seen as a superior quality, fairly-priced alternative to larger, more expensive brands. The inclusion of handwritten notes creates a strong, positive connection with customers, making them feel valued and fostering loyalty. The brand has successfully built a community around its products.

Copy Examples

• •From Our Corsican Sun to Your Skin. Each bottle of our Immortelle Serum holds more than just oil; it holds the warmth of the Corsican sun and the purity of our soil. We nurture every flower from seed to harvest, ensuring the most potent, regenerative essence is captured just for you. Experience the authentic glow of nature. #MardysGarden #Immortelle #OrganicSkincare #MadeInCorsica
• •The Secret to Regenerated Skin Isn't a Secret. It's Nature. For centuries, Corsican Immortelle has been celebrated for its healing power. At Mardys Garden, we bring you this tradition in its purest form. Certified organic, family-farmed, and distilled with passion. See why our customers are leaving reviews like, "My face has never felt better!" and discover the difference of true quality. #FarmToFace #Helichrysum #NaturalBeauty
• •Subject: A Note from Our Garden 🌱 + An Offer for You. We’ve been busy harvesting this year’s Immortelle, and it’s reminded us of why we started... We wanted to share a piece of our world with you.
• •Corsican Immortelle Oil - Your Ritual for Soothing & Repair. Harness the potent, anti-inflammatory power of the Corsican Maquis. Our 100% organic Immortelle Oil is a tribute to tradition and purity, distilled on our family farm in Calvi. Ideal for soothing irritated skin, diminishing the appearance of scars, and restoring a natural, healthy radiance. This is more than skincare; it's a connection to the wild heart of Corsica.
• •Seed-to-Bottle Purity. The True Essence of Corsican Immortelle. Shop Our Organic Farm.