Tono de Marca

sophisticated, elegant, and serene

Valores de Marca

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Beauty & Aesthetics
• •Connection to Nature

Mejores Prácticas

• •Use an Elegant Vocabulary: Consistently use words like "exclusive," "curated," "hand-crafted," "sophisticated," "serene," and "artistry" to reinforce the brand's premium positioning.
• •Focus on the Origin Story: Regularly mention that fabrics are "carefully selected from all over the world." This narrative of global sourcing adds a layer of exclusivity and romance to the brand.
• •Evoke Sensory Details: Describe the products in terms of texture and feeling. Use phrases like "rich texture," "silky-soft velvet," or "interesting to the touch" to help customers imagine the quality.
• •Maintain a Professional and Serene Tone: All communications, from ad copy to customer service emails, should be polite, professional, and calm. Avoid slang, overly casual language, and aggressive sales tactics.
• •Align Visuals with Copy: Ensure that all photography and visual branding reflect the copy's tone. Use high-quality images of pillows in beautifully styled, tranquil settings to create a cohesive and aspirational brand experience.

Percepción Social

The brand is perceived as a luxury or premium player in the decorative pillow market. Customers likely perceive the brand as an investment in quality home decor, valuing the unique textiles and sophisticated designs over mass-market alternatives.

Ejemplos de Copy

• •Elegance is in the details. The Coraline pillow, with its intricate texture and serene hue, is more than a cushion—it's a piece of art. Hand-crafted from globally sourced fabrics for a touch of worldly sophistication.
• •Transform your space into a sanctuary. Our exclusive pillow collections are designed for those who appreciate true craftsmanship. Discover the Mar de Doce difference and bring home a story of fabric and artistry.
• •Where Global Fabrics Meet Timeless Design. Explore Our Newest Collection of Hand-Crafted Decor Pillows.
• •Inspired by the tranquil beauty of coastal waters, the Tide Pool pillow features a unique blend of cotton and polyester for a rich, textured feel. Each cover is meticulously hand-crafted, ensuring that the essence of serene tides graces your home with elegance and comfort. Includes a premium 95/5 down insert for ultimate comfort.
• •At Mar de Doce, we believe your home should be a reflection of your journey. That's why we travel the world to find exclusive fabrics that tell a story. Discover our collections and find the perfect piece to complete your vision.