Brand Tone

sophisticated, artistic, and mindful

Brand Values

• •Quality and Craftsmanship
• •Timelessness and Modernity
• •Sensory Experience
• •Well-being and Mindfulness
• •Inclusivity and Sustainability
• •Cultural Richness
• •Personal Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of the brand's tone (sophisticated, artistic, mindful), personality traits, preferred vocabulary (e.g., "timeless," "crafted," "sanctuary," "refined"), and a "do's and don'ts" list for language.
• •Emphasize Storytelling: Weave the founder's journey, the inspiration behind collections (Caribbean heritage, Amsterdam urbanity), and the craftsmanship into product descriptions and brand narratives to maintain a personal and artistic connection.
• •Focus on Sensory and Evocative Language: Use descriptive words that appeal to the senses (sight, smell, touch) and evoke feelings of sophistication, tranquility, and elegance, aligning with the nature of perfumes and lifestyle artifacts.
• •Maintain a Refined and Elegant Style: Ensure all copy, from website text to social media posts and email marketing, uses grammatically correct, well-structured sentences and avoids overly casual slang or jargon, reflecting the brand's high-end positioning.
• •Consistently Highlight Core Values: Regularly integrate key brand values such as craftsmanship, timeless design, sustainability, and cultural richness into messaging across all platforms to reinforce brand identity and resonate with the target audience.

Social Perception

Customers who have left reviews on the brand's site perceive the products positively, particularly the scents and customer service. External reviews acknowledge the unique, curated nature of the products and the brand's cultural blend. The brand appears to be perceived as a niche, high-end label with a focus on artistic and thoughtfully designed products. The limited number of widespread external reviews makes a broader public perception analysis challenging, but the available information points towards an appreciation for its unique positioning and product quality.

Copy Examples

• •Marcus Elizabeth: Where Amsterdam's Avant-Garde Meets Caribbean Soul. Discover fragrances and artifacts that tell a story of timeless design and conscious living.
• •Crafted for Your Sanctuary. Our L'Orangerie Perfume Candle: an invitation to pause, breathe, and let the world wait. Handcrafted with natural wax for a cleaner, richer sensory experience.
• •Elevate the Everyday with Enduring Style. Explore our Square Jewellery collection – a bold, architectural reimagining of timeless elegance. For those who appreciate refined craftsmanship.
• •The Essence of Refined Character. Each Marcus Elizabeth perfume is a testament to artistry and the finest ingredients, designed to create lasting memories through scent.
• •Conscious Luxury, Inspired by Nature and City. Experience our commitment to healthier formulations and sustainable practices, bringing you a collection that's as mindful as it is beautiful.