Brand Tone

Sophisticated and Passionate, Educational and Consultative, Welcoming and Community-Oriented, Professional and Service-Oriented

Brand Values

• •Appreciation for Art and Artists
• •Customer Education and Empowerment
• •Exceptional Service and Trust
• •Community Engagement
• •Curated Quality and Authenticity
• •Creating Enriching Experiences

Best Practices

• •Emphasize Expertise with Warmth: Always balance sophisticated art terminology and knowledge with an approachable, welcoming, and helpful tone. Avoid overly academic or exclusive language.
• •Tell the Story: Focus on the narrative behind the artwork and the artist. Highlight the inspiration, technique, and significance of the pieces to create an emotional connection.
• •Highlight Service and Trust: Consistently mention the gallery's commitment to exceptional service, from knowledgeable consultations to secure shipping and custom framing. This builds confidence and reinforces the gallery's professionalism.
• •Showcase Community Connection: Where appropriate, weave in the gallery's local roots and commitment to the Lake Tahoe community to foster a sense of connection and shared values.
• •Maintain an Educational Approach: Position the gallery as a resource for art lovers of all levels. Offer insights, explanations, and guidance rather than just listing artworks and prices. Reinforce the role of art consultants as guides in the art discovery process.

Social Perception

Premier Art Destination, Knowledgeable and Friendly Staff, Excellent Customer Service, Community Contributor, Trustworthy and Reputable, Accessible Online and In-Person

Copy Examples

• •Headline: Discover the Story Behind the Masterpiece. Body: At Marcus Ashley Gallery, art is more than an acquisition; it's a journey. Our expertly curated collection features world-renowned artists and emerging talents, each with a unique narrative. Let our knowledgeable consultants guide you in finding a piece that resonates deeply and transforms your space. Explore online or visit our Lake Tahoe gallery for an enriching experience.
• •Headline: Beyond the Canvas: An Invitation to a World of Fine Art. Body: For over 20 years, Marcus Ashley Gallery has been a cornerstone of the Lake Tahoe art community, connecting collectors with extraordinary works. From breathtaking paintings to intricate sculptures, we offer a diverse selection and the expertise to help you build a collection you'll cherish. Experience impeccable service and a shared passion for art.
• •Headline: Curated for You, By Experts Who Care. Body: Navigating the world of fine art should be as inspiring as the art itself. Our dedicated art consultants are here to share their deep knowledge, helping you understand the nuances of each piece and artist. Whether you're a seasoned collector or new to art, we provide personalized guidance to ensure you find the perfect artwork that speaks to you.
• •Headline: Your Premier Destination for Fine Art – In Lake Tahoe and Online. Body: Marcus Ashley Gallery brings you an unparalleled selection of fine art from globally acclaimed artists like Dr. Seuss, Michelangelo, and Steve Barton, alongside gifted local talents. We are committed to making your art experience seamless, offering services from custom framing to international shipping. Connect with art that moves you.
• •Headline: More Than a Gallery, It's a Legacy of Passion. Body: As a family-owned business rooted in the heart of Lake Tahoe, Marcus Ashley Gallery shares a profound love for art and community. We invite you to explore our extensive collection, discover new artists, and let us help you find a timeless piece that enriches your life and home. Your journey into fine art starts here.