Brand Tone

Trendy, Accessible, and Value-Conscious Chic

Brand Values

• •Fashion-Forwardness
• •Affordability
• •Family Heritage & Legacy
• •Customer Satisfaction
• •Versatility

Best Practices

• •Embrace "Fashion Friend" Language: Write as if you're a stylish friend giving great advice. Use an enthusiastic, inviting, and helpful tone. Avoid overly technical jargon or aloof, high-fashion speak.
• •Highlight the Trend-Affordability Sweet Spot: Consistently weave in the message of getting current trends without overspending. Use phrases like "latest looks for less," "style on a budget," "accessible trends," "smart chic."
• •Subtly Nod to Heritage When Appropriate: Occasionally, mention the "family-run" aspect or "New York roots since 1945" to build trust and a sense of established quality without making it the dominant message for every piece of copy. This adds a layer of authenticity.
• •Focus on the "Fashionista" End-User: Frame copy around how the products help the customer express their style and feel good. Use aspirational yet relatable scenarios. Speak to their desire to be stylish and savvy.
• •Keep it Visually Connected: Ensure copy complements the visual style – if the images are bright, clean, and show wearable style, the copy should be equally clear, positive, and focused on the practical chic of the items. Use calls to action that are enthusiastic and clear (e.g., "Discover Your New Favorite," "Shop the Look").

Social Perception

Stylish & On-Trend, Good Value for Money, Widely Available, Everyday Fashion, Quality Perception

Copy Examples

• •Instagram Post (New Hat Collection): Top off your look! ☀️ Our new collection of sun hats has just landed – blending the latest trends with that Marcus Adler chic you love. Perfect for every sunny adventure, without the splurge. Tap to explore! #MarcusAdlerNY #SunHats #AffordableChic #SummerStyle
• •Website Banner (Seasonal Sale): Refresh Your Style! ✨ Snag the season's hottest accessories at prices you'll love. From cozy scarves to statement hats, find your new favorite Marcus Adler piece. Shop the sale now – your wardrobe will thank you!
• •Email Subject Line (New Arrivals): 👋 Hello, Fashionista! Fresh Trends Have Arrived at Marcus Adler. Email Body Snippet: Get ready to elevate your accessory game! Discover the latest Marcus Adler arrivals – all the style you crave, at the accessible prices you expect. Because looking good shouldn't mean spending a fortune. [Shop New In]
• •Facebook Ad (Focus on Value & Trend): Why choose between trendy and affordable? Marcus Adler brings you the best of both worlds! 🧣🧤👒 As a family business for over 75 years, we're passionate about delivering runway-inspired accessories that fit your style *and* your budget. See what's new! #MarcusAdler #FashionAccessories #TrendyForLess
• •Product Description (for a stylish ruana): Drape yourself in effortless style. Our new [Product Name] Ruana is the perfect lightweight layer to transition through the seasons. Featuring [mention a key design detail], it’s the fashion-forward touch your outfits have been waiting for – all at a price that makes chic incredibly easy. #MarcusAdlerStyle #LayeringPiece #EffortlessChic