Brand Tone

Approachable Expertise

Brand Values

• •Passion for Racquet Sports
• •Family Enterprise
• •Customer-Centricity
• •Expertise & Information
• •Accessibility & Competitiveness
• •Quality Products

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (approachable, expert, passionate, friendly) with examples of "do's and don'ts" for all team members who create content.
• •Always Lead with Passion & Expertise: Whether it's a product description or a social media post, ensure the copy conveys genuine enthusiasm for racquet sports and backs it up with knowledgeable insights.
• •Speak to the Customer's Needs: Frame copy around how your products/services help the customer improve their game, enjoy the sport more, or solve a problem (e.g., "find the perfect racquet for your swing style").
• •Maintain a Consistent "Family" Feel (where appropriate): While professionalism is key, subtly weave in the "family enterprise" aspect to build trust and a personal connection, especially in "About Us" sections or community interactions.
• •Tailor Tone to Platform, but Keep Core Values: The informal, engaging tone on TikTok is great for that platform, but the underlying values of expertise and customer focus should still shine through. Ensure website copy remains more detailed and informative while still being approachable.

Social Perception

Customers using their e-commerce site would likely perceive them as a specialized retailer offering a wide selection of racquet sports gear. The use of analytics tools suggests they are tracking online customer behavior to improve their service. The blog content positions them as knowledgeable.

Copy Examples

• •Your Game, Our Passion. Since 2004, Marcotte Sports has been serving racquet enthusiasts with expert advice and the best gear. Find your perfect match today!
• •New to Pickleball or a seasoned pro? We've got the paddles, balls, and advice to get you on the court and loving the game. Let our family help yours play!
• •(Image/Video: Restringing a racquet) Fresh strings, fresh game! 🎾 Getting you match-ready is what we do best. Swing by or shop online for all your racquet care needs. #MarcotteSports #TennisLife #RacquetCare
• •More than just a store, we're a family of racquet sport lovers dedicated to helping you play your best. At Marcotte Sports, you're not just a customer, you're part of our sporting family.
• •Unlock Your Best Serve Yet + Marcotte's Top Tennis Shoe Picks!