Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Educational but Unpretentious, Adventurous and Curious, Informal and Conversational

Brand Values

• •Discovery and Exploration
• •Accessibility and Inclusivity
• •Quality and Value
• •Education
• •Community
• •Passion
• •Friendliness

Best Practices

• •Embrace "Be Nice. Drink Better!": Let this motto guide all communication. Keep the language welcoming, positive, and focused on the joy of good wine.
• •Speak Like a Friend, Not a Sommelier (Unless a Friendly One!): Use accessible, everyday language. Avoid overly technical jargon unless explaining it simply. The goal is to invite people in, not make them feel uninformed.
• •Highlight Discovery and Story: Focus on the unique origins of the wines, the families who make them, and the adventure of trying something new. Frame wine drinking as an exploration.
• •Keep it Unpretentious and Fun: Inject personality and enthusiasm. Don't be afraid of a little humor or informality. Wine is to be enjoyed, and the copy should reflect that.
• •Educate Gently: Share knowledge in an engaging and approachable way. Offer interesting tidbits about regions, grapes, or pairings without being condescending. Assume curiosity, not expertise.

Social Perception

Positive and Welcoming, Unique and Interesting Selection, Good Value, Educational Resource, Community Hub

Copy Examples

• •Headline: Tired of the Same Old Sips? Body: Your next favorite wine is waiting to be discovered. We travel the world (of wine, mostly!) to bring you unique, small-batch gems you won't find on every shelf. Come explore with us – no wine snobbery allowed, just good grapes and good company. #DrinkDifferentDrinkBetter
• •Headline: Wine Shouldn't Be Scary. (Or Super Serious). Body: At Marco Polo Selections, we're all about good wine, good vibes, and absolutely zero intimidation. Whether you're a seasoned sipper or just curious, we're here to help you find something you'll love. Our motto? Be Nice. Drink Better! Pop in and say hi!
• •Headline: Journey to a New Glass. Body: Forget the usual suspects. We're bringing the spirit of Marco Polo to your wine rack with incredible finds from family-run vineyards in places like Turkey, Croatia, and beyond. Affordable adventures in every bottle. What will you discover today? #MarcoPoloWines
• •Headline: Real Wine, Real People, Real Nice Prices. Body: We believe great wine is for everyone. That's why we hunt down exceptional, handcrafted wines from passionate producers worldwide and offer them at prices that make exploring easy and fun. Come chat with our team – we love talking wine! #KansasCityWine #BeNiceDrinkBetter
• •Headline: Your Passport to Deliciously Different Wines. Body: Ready to venture beyond the grocery store aisle? Marco Polo Selections is your destination for exciting, lesser-known wines that tell a story. From ancient Turkish vineyards to vibrant Argentinian reds, let's find your new go-to. Tastings and good times always on offer!