Brand Tone

sophisticated, confident, and community-oriented

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Style and Modernity
• •Durability and Timelessness

Best Practices

• •Lead with Quality: Always start with the core message of superior craftsmanship. Use descriptive words like "premium," "meticulously tailored," "hand-finished," and "precision" to reinforce the brand's commitment to quality.
• •Focus on the Feeling, Not Just the Fabric: Connect the product to the customer's life. Instead of just saying "a well-made suit," say "a suit that commands respect the moment you enter the room." Frame the purchase as an investment in confidence.
• •Maintain a Sophisticated Vocabulary: Use an elevated yet accessible vocabulary. Words like "silhouette," "drapes," "refined," and "sophistication" align with the brand's premium positioning.
• •Incorporate Social Proof: Regularly feature customer stories and testimonials in marketing copy. Use direct quotes or summarized praise to build trust and show how the products perform in real-world special occasions.
• •Balance Online and Local Identity: While the online store is global, the brand's roots are local. Use language that speaks to both audiences. For broader campaigns, focus on universal values of style and quality. For local social media, embrace the community feel by mentioning the store location and local events.

Social Perception

MARCNULOOKFASHION INC. is perceived as a reliable and high-quality provider of men's formal wear. Customers praise the fit, fabric, and durability of the products. It is seen as a go-to destination for special occasions like weddings, proms, and graduations. The brand has a strong local presence in Brooklyn, with a reputation for good customer service and a personal touch, often involving the owner directly.

Copy Examples

• •Uncompromising Craftsmanship. Unforgettable Style. This is The Marc Nu Look Difference.
• •It's more than a suit. It's a statement. Engineered with Italian wool and tailored for a flawless silhouette that moves with you. Ready for your moment? #MarcNuLook #MensFashion #PowerSuit
• •Don't Just Attend the Event. Own It.
• •Experience the foundation of a powerful look. Our loafers are crafted from supple, genuine leather for all-day comfort and finished with a timeless design that elevates any outfit. From the boardroom to the wedding reception, walk with confidence.
• •Your big day deserves a look to match. For prom, weddings, or any milestone moment, find your perfect fit at Marc Nu Look Fashion on Flatbush Ave. Stop by and discover why we're Brooklyn's choice for standout style.