Brand Tone

Empowering, Celebratory, Inspirational, Authentic, Community-focused, Educational

Brand Values

• •Representation
• •Inclusivity
• •Diversity
• •Inspiration
• •Cultural Pride
• •Quality
• •Sustainability

Best Practices

• •Always Lead with "Why": Remind your audience of the mission behind March Muses – the importance of representation and inclusivity. This core purpose should subtly underpin all communications.
• •Use Empowering and Celebratory Language: Words should uplift, inspire, and evoke joy. Focus on positive affirmations and the beauty of diversity.
• •Share Authentic Stories: Continue to share the founding story and customer testimonials. Authenticity builds trust and emotional connection.
• •Engage with Your Community: Foster a sense of belonging by responding to comments, featuring user-generated content, and asking questions that invite participation. This reinforces the community-focused aspect of the brand.
• •Maintain Visual Consistency: Ensure that all imagery and visual branding align with the celebratory, inclusive, and high-quality nature of the products and the brand's values.

Social Perception

Pioneering and Groundbreaking, Necessary and Important, High Quality and Beautiful, Empathetic and Relatable, Commercially Successful, Resilient

Copy Examples

• •Headline: Make Your Christmas Truly Yours. Body: This festive season, let every corner of your home reflect the beautiful diversity of your family. Our award-winning decorations are here to ensure everyone feels seen, celebrated, and cherished. Discover the magic of representation with March Muses. #BlackChristmasJoy #InclusiveCelebrations
• •Headline: Inspired by Icons, Made for You. Body: Each March Muse is thoughtfully designed and named after inspiring Black figures. Bring home a piece of heritage and inspiration this Christmas, and let your tree tell a story of pride and joy. What will your Muse be? #MarchMuses #RepresentationMatters #FestiveHeritage
• •Headline: "Can Angels Have Brown Skin?" Yes, They Can Shine Brilliantly. Body: That simple question sparked a movement. At March Muses, we believe every child deserves to see themselves in the magic of Christmas. Our lovingly crafted angels, Santas, and festive figures are here to make every celebration more inclusive and joyful. #DiversityInDecor #ChristmasAngels #MarchMusesFamily
• •Headline: More Than Decorations, They're a Celebration of Us. Body: From elegant tree toppers to joyful stocking fillers, our collection is designed to bring Black culture and representation to the heart of your festive traditions. Join the March Muses community and make your celebrations beautifully inclusive. #CelebrateUs #BlackOwnedBusinessUK #FestiveJoy
• •Headline: The Gift of Seeing Yourself. This Christmas, and Always. Body: Looking for meaningful gifts that sparkle with representation? March Muses offers a unique range of festive treasures that reflect diverse beauty. Give a gift that inspires and uplifts. Shop our collection today. #InclusiveGifting #MarchMusesMagic #ChristmasCheer