Brand Tone

Trustworthy, Authoritative, Passionate, Knowledgeable, Professional, and Approachable

Brand Values

• •Authenticity
• •Trust and Transparency
• •Community Engagement
• •Philanthropy
• •Quality and Curation

Best Practices

• •Always place the values of 'Authenticity' and 'Trust' at the forefront of your messaging. Use phrases like 'Verified Authentic,' 'Sourced Directly,' and 'Guaranteed Genuine' in product descriptions, social media bios, and checkout pages.
• •Use an authoritative and passionate tone. Refer to products as 'grails,' 'icons,' or 'pieces of history' to show you understand and share the audience's passion. Tell the story behind the product, not just its features.
• •Consistently remind customers of your unique business model. Use copy like 'Directly from the source to your collection' or 'Fair pricing, no excess fees' to highlight the value and transparency you offer compared to competitors.
• •Use visual platforms like Instagram and TikTok to create high-quality, engaging content that showcases the products in detail. The copy should complement the visuals by highlighting the rarity, craftsmanship, and cultural significance of each item.
• •While the tone is authoritative, it must remain professional and customer-focused. Ensure all copy is free of errors and that customer service communications are prompt, helpful, and friendly. This balance builds confidence and long-term loyalty.

Social Perception

Highly positive, viewed as a legitimate and reliable source for authentic, high-demand products; a trustworthy alternative to larger resale platforms, focusing on personalized service and guaranteed authenticity.

Copy Examples

• •The Undefeated x Air Jordan 4 returns in 2025. This isn't just a restock; it's the revival of a grail. At Marching Dogs, we connect you directly to authentic history. No lotteries, no fakes, no middlemen. Secure your legacy.
• •Every item. Every time. Guaranteed authentic. We source directly from the brands you trust, so you can build your collection with complete confidence. That’s the Marching Dogs promise.
• •The hype is real. The Travis Scott x Nike Zoom Field Jaxx “Light Chocolate” has landed. As part of the Marching Dogs family, you get first access. Verified authentic and ready to ship. Thank you for your trust in us.
• •Marching Dogs was founded on a love for collectibles and a commitment to doing things right. From guaranteeing authenticity to giving back through our charity line, we're building a community we're proud of. Thank you for marching with us.
• •An icon reborn. The Supreme x Nike Air Max 1 “1994” is a tribute to streetwear’s golden age. Sourced directly and verified by our in-house Project Legit Check team, this pair is 100% authentic. A must-have for the serious collector. Add a piece of verified history to your rotation.