Brand Tone

Local & Community-Focused, Quality-Oriented, Epicurean & Appreciative of Local Terroir, Friendly & Welcoming, Proudly Quebecois

Brand Values

• •Local Sourcing: Prioritizing products from Quebec and local producers.
• •Freshness & Quality: Offering high-quality, fresh goods.
• •Community Support: Serving as a neighborhood convenience and specialty store.
• •Culinary Craftsmanship: Providing homemade prepared meals and appealing to "epicureans."
• •Support for Local Economy: Championing Quebec-made products like microbrews and wines.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., local, quality-focused, epicurean, friendly, proudly Quebecois), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Prioritize "Local" and "Quebecois": Consistently highlight the origin of products, especially those from Quebec. Use terms like "d'ici" (from here), "produits du Québec" (Quebec products), "artisanal," and "terroir."
• •Emphasize Freshness and Quality: Use descriptive words that convey the high standard of your offerings, such as "frais," "savoureux" (tasty), "fait maison" (homemade), "sélectionné avec soin" (carefully selected).
• •Speak to the "Epicurean" Customer: Incorporate language that appeals to food lovers and those who appreciate fine tastes, such as "dégustation" (tasting), "saveurs authentiques" (authentic flavors), "plaisirs gourmands" (gourmet pleasures).
• •Maintain a Friendly, Community-Oriented Voice: Address customers directly and warmly. Use inviting language and emphasize the store's role as a neighborhood hub. Ensure all communications, whether online or in-store, reflect this approachability.

Social Perception

The intended perception is that of a charming, local Quebec-focused market offering quality, artisanal, and convenient food options. It aims to be seen as a go-to for local specialties and a supporter of Quebec producers.

Copy Examples

• •Headline: Goûtez la différence locale. Votre marché de quartier à LaSalle. *Body:* Chez Marché Chauhan LaSalle, nous célébrons les saveurs d'ici. Des bières de microbrasserie artisanales aux vins fins du Québec, en passant par nos plats préparés maison avec amour – découvrez le meilleur de votre communauté, chaque jour. (Taste the local difference. Your neighborhood market in LaSalle. At Marché Chauhan LaSalle, we celebrate local flavors. From craft microbrewery beers to fine Quebec wines, and our lovingly homemade prepared meals – discover the best of your community, every day.)
• •Social Media Post: LaSalle, on a de quoi vous régaler! Quebec ciders, fresh produce, and our signature ready-to-eat meals are waiting for you. Venez nous voir et soutenez les producteurs locaux! #MarcheChauhanLaSalle #ProduitsLocaux #MangerQuebecois #LaSalleEats (LaSalle, we've got treats for you! Quebec ciders, fresh produce, and our signature ready-to-eat meals are waiting for you. Come see us and support local producers! #MarcheChauhanLaSalle #LocalProducts #EatQuebec #LaSalleEats)
• •Product Description (for a Quebec cheese): Savourez l'authenticité du terroir québécois avec ce fromage artisanal. Parfait pour vos plateaux de dégustation ou pour rehausser vos plats cuisinés. Un vrai délice de chez nous, disponible chez Marché Chauhan LaSalle. (Savor the authenticity of Quebec terroir with this artisanal cheese. Perfect for your tasting platters or to enhance your home-cooked meals. A true delight from our home, available at Marché Chauhan LaSalle.)
• •Catering Service Pitch: Planning an event? Laissez Marché Chauhan LaSalle apporter les saveurs locales à votre table. Des ingrédients frais, des recettes maison et une touche québécoise authentique pour impressionner vos invités. Contactez-nous pour un devis personnalisé! (Planning an event? Let Marché Chauhan LaSalle bring local flavors to your table. Fresh ingredients, homemade recipes, and an authentic Quebec touch to impress your guests. Contact us for a personalized quote!)
• •Website "About Us" Snippet: Plus qu'une simple épicerie, Marché Chauhan LaSalle est votre complice gourmand au cœur de LaSalle. Nous sommes passionnés par les produits frais et locaux, et nous nous engageons à vous offrir le meilleur du Québec, des bières de microbrasserie aux plats préparés avec soin. (More than just a grocery store, Marché Chauhan LaSalle is your gourmet partner in the heart of LaSalle. We are passionate about fresh, local products, and we are committed to offering you the best of Quebec, from microbrewery beers to carefully prepared meals.)