Brand Tone

Authentic and Passionate, Artisanal and Quality-Focused, Eco-Conscious and Responsible, Warm and Customer-Oriented, Established and Trustworthy

Brand Values

• •Craftsmanship and Artistry
• •Sustainability and Environmental Responsibility
• •Quality and Durability
• •Authenticity and Uniqueness
• •Customer Satisfaction and Trust
• •Tradition and Heritage

Best Practices

• •Emphasize Craftsmanship and Material Story: Always highlight the artisanal nature of the furniture and the unique origin of the wood (especially if demolition wood). Use descriptive language that evokes the texture, beauty, and history of the materials.
• •Maintain a Warm, Authentic Voice: Write as if you are speaking directly to a valued customer who appreciates quality and authenticity. Avoid overly corporate or impersonal language. Share the passion behind the brand.
• •Consistently Weave in Sustainability: Subtly or overtly mention the eco-friendly aspects, such as the use of reclaimed wood or sustainable sourcing, in product descriptions, blog posts, and social media content. This reinforces a core brand value.
• •Focus on Benefits Beyond Function: While describing features (e.g., "solid peroba rosa wood"), also emphasize the emotional benefits – creating a warm home, owning a unique piece, investing in lasting quality, making an environmentally conscious choice.
• •Use High-Quality Visuals with Storytelling Captions: Ensure all copy is supported by images and videos that reflect the brand's quality and aesthetic. Captions should enhance the visual by telling a snippet of the piece’s story, its craftsmanship, or how it can transform a space. On platforms like TikTok and Instagram, this synergy is crucial.

Social Perception

High-Quality Artisan Furniture Provider, Eco-Friendly and Sustainable Choice, Reputable and Experienced, Makers of Unique and Characterful Pieces, Reliable and Customer-Focused

Copy Examples

• •Headline: Own a Piece of History. Crafted for Your Future. Body: At Marcenaria Bicho do Mato, we transform reclaimed solid wood into timeless furniture. Each beam, each grain tells a story, meticulously handcrafted to bring warmth, character, and sustainable beauty into your home. Discover furniture that’s built to last, with a soul as unique as yours.
• •Headline: More Than Furniture. It's a Legacy. Body: Since 1999, our passion has been to create exceptional pieces from solid wood, honoring nature and the art of fine carpentry. Choose Marcenaria Bicho do Mato for furniture that blends rustic charm with elegant design, all while championing eco-friendly practices.
• •Headline: The Art of Wood. The Heart of Your Home. Body: Feel the difference of authentic, handcrafted quality. Our artisans pour their expertise and dedication into every table, chair, and cabinet, ensuring your Bicho do Mato piece is not just beautiful, but a durable heirloom for generations to enjoy.
• •Social Media Post (Instagram/Facebook with an image of a stunning table): Text: Where stories gather and memories are made. ✨ Our solid demolition wood tables are more than just a surface; they're the heart of your home, rich with history and handcrafted with passion. Built with sustainable practices, designed for life. What stories will your Bicho do Mato table tell? #MarcenariaBichoDoMato #SolidWoodFurniture #SustainableLiving #Handcrafted #TimelessDesign #EcoFriendlyHome
• •Short Ad Copy (e.g., Google Ads): Headline 1: Artisan Wood Furniture Headline 2: Sustainable & Unique Designs Headline 3: Marcenaria Bicho do Mato Description: Discover handcrafted solid wood furniture with soul. Eco-friendly, durable, and timeless pieces since 1999. Shop online.