Brand Tone

Inspirational, Dreamlike, and Emotional

Brand Values

• •Hope and Resilience
• •Imagination and Wonder
• •Connection with Nature
• •Quality and Craftsmanship
• •Family

Best Practices

• •Lead with Emotion and Story: Always anchor the copy in the core brand values of hope, resilience, and wonder. Start with the "why"—the story or feeling behind the piece—before detailing the "what."
• •Use Dreamlike and Evocative Language: Employ words like "dream," "wonder," "magic," "surreal," "imagination," and "escape" consistently. Describe the art not just as an image, but as a "world," a "portal," or a "story."
• •Weave in the Artist's Narrative Authentically: Reference the journey from adversity to creation where relevant, as it is the foundation of the brand's authenticity. Frame it as a source of inspiration, not a plea for sympathy. Phrases like "finding light in darkness" are powerful and on-brand.
• •Highlight Nature and Symbolism: Consistently mention the key visual elements—animals, nature, light, and darkness—and hint at their deeper symbolic meanings related to trust, love, and connection. This encourages the audience to look deeper.
• •Maintain a Premium and Inspirational Tone: The copy should always reflect the high quality of the art. Use a sophisticated, yet accessible and heartfelt tone. Avoid overly casual slang or aggressive sales language. The goal is to inspire and touch the reader, not just to sell.

Social Perception

Perceived as an innovative, acclaimed, and authentic artist whose inspiring, visually stunning, and emotionally resonant work offers a source of comfort and escape, bridging digital art with high-end traditional art.

Copy Examples

• •In the quiet moments, we find our greatest strength. This piece, 'The Protector's Slumber,' is about the silent promises we keep and the boundless trust that guides us through the darkness. It’s a reminder that even in a wild world, there is a sanctuary of peace. May it bring a sense of comfort and courage to your home. Discover the story, link in bio. #MarcelVanLuit #Hope #DigitalArt #ModernSurrealism #FineArt
• •Where the ocean speaks and the ancient ones listen. 'The Whispering Tides' captures a fleeting moment of connection between humanity and the majestic titans of the deep. Crafted with intricate detail, this piece invites you to lose yourself in a world where imagination reigns supreme and nature holds the deepest secrets. Each museum-quality print is a portal to this dream, a message of trust and harmony to adorn your walls. Limited to 50 editions.
• •A Story of Light: Our Newest Collection is Here
• •Headline: Art That Breathes Hope. Body: Escape into a world where imagination heals. Dutch artist Marcel van Luit transforms personal adversity into breathtaking surrealist art that has touched collectors worldwide. Discover pieces that blend dreamlike wonder with profound emotional depth. Bring a story of resilience and beauty into your space. Explore the gallery.
• •Every artwork begins with a feeling. For me, it’s about finding the light when things seem dark. My goal is to create a world you can step into and feel a sense of wonder and peace. #Art #Inspiration #ModernSurrealism