Brand Tone

sophisticated, minimalist, and evocative, with an educated and assured voice that values aesthetics and quality. It is clean, direct, and aspirational, balancing minimalism with emotional depth.

Brand Values

• •Scandinavian Aesthetics
• •Accessibility and Curation
• •Craftsmanship and Quality
• •Timelessness and Modernity

Best Practices

• •Lead with the Landscape: Always tie the art back to its inspiration—the Scandinavian landscape. Use evocative words like 'tranquility,' 'harmony,' 'nature,' and 'calm' to tell a story that goes beyond the canvas.
• •Emphasize Authenticity: Consistently use terms like 'hand-painted,' 'original,' 'unique touch,' and 'artist collective' to differentiate the brand from mass-produced prints and posters. This justifies the premium quality and price point.
• •Speak the Language of Design: Use a sophisticated and minimalist vocabulary that resonates with an audience interested in design. Words like 'aesthetic,' 'minimalist,' 'modern,' 'curated,' and 'timeless' reinforce the brand’s identity.
• •Focus on the Solution: Frame the brand as the answer to a problem. Acknowledge that buying art can be difficult, expensive, and overwhelming, and position Marc Armand Art as the simple, inspiring, and trustworthy solution.
• •Maintain a Consistent Naming Convention: Continue to name new collections and artworks after Scandinavian cities and natural landmarks. This strengthens the brand narrative and creates a cohesive world for the customer to explore.

Social Perception

Perceived as a premium yet accessible purveyor of original art for individuals appreciating minimalist and modern interior design. It is seen as customer-focused, reliable, and convenient, offering a seamless purchasing experience with the art itself as the central focus.

Copy Examples

• •Bring the quiet of the north home. Our 'Kiruna Silence' piece, hand-painted to order, embodies the tranquil and expansive landscapes of Scandinavia. It's more than art; it's a feeling of calm for the modern home. #MarcArmandArt #ScandinavianDesign #MinimalistArt #Handmade
• •Beyond the Print. Original, hand-painted Scandinavian art that makes a statement. Timeless design for the modern man.
• •Inspired by the warm, earthy tones of a Borgholm summer, this piece combines minimalist form with an expressive soul. Each abstract artwork is uniquely crafted by our artists in Sweden using high-quality acrylics to bring a touch of organic warmth and sophisticated character to your walls.
• •Your Walls Deserve Original Art. Tired of the art-buying jungle? Marc Armand Art offers curated, hand-painted works inspired by Scandinavian nature. Find the perfect piece for your space, with multiple sizes and free Swedish home delivery. Simple, beautiful, and uniquely yours.
• •New from the studio: Discover the Trondheim Deep Blue Collection