Brand Tone

Professional yet Approachable, Informative and Helpful, Modern and Aspirational, Positive and Solution-Oriented

Brand Values

• •Well-being and Health
• •Quality and Durability
• •Customer Focus
• •Innovation and Design
• •Productivity and Efficiency

Best Practices

• •Always Prioritize the "Why": Start by reminding the audience why ergonomics and quality workspace matter (health, productivity, comfort) before diving into product features. This reinforces core values.
• •Use Clear, Accessible Language: While the products are specialized, avoid overly technical jargon unless explaining a specific benefit clearly. Make information easy to understand and digest.
• •Maintain a Balance of Professionalism and Warmth: Be knowledgeable and authoritative on ergonomics, but deliver this information with an approachable, friendly, and encouraging voice. Use emojis judiciously on more informal platforms like Instagram and TikTok.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "lumbar support," explain how it "cradles your lower back for all-day comfort." Connect features directly to user benefits.
• •Adapt to the Platform, but Keep the Core Voice: While LinkedIn copy will be more formal than TikTok, the underlying values (quality, well-being, modern solutions) and the helpful, solution-oriented approach should remain consistent. The expression changes, but the essence of the brand's voice does not.

Social Perception

A specialized provider of ergonomic office furniture, A modern and reliable brand for those looking to improve their home office or professional workspace, A company that values quality and customer well-being, Responsive and engaged on social media platforms, A Chilean company catering to the local market with relevant solutions

Copy Examples

• •Image: Stylish shot of an ergonomic chair in a modern home office. Copy: "Transform your workday from 'ouch' to 'ahhh' ✨. Our [Chair Model Name] isn't just a chair, it's your daily dose of comfort and support. Designed for your well-being, built for your productivity. Discover the difference ergonomics makes. #Marca2 #Ergonomia #HomeOfficeChile #SillaErgonomica #TrabajoConfortable"
• •Title: "5 Common Mistakes to Avoid When Setting Up Your Ergonomic Workspace" Excerpt: "Your workspace should empower you, not exhaust you. At Marca2, we believe in creating environments where you can thrive. That's why we're sharing crucial insights to help you optimize your setup for maximum comfort and productivity. Let's build a healthier way to work, together. #Marca2Profesional #EspacioDeTrabajoSaludable #ErgonomiaOficina"
• •Video: Quick cuts showing different features of a height-adjustable desk, ending with someone comfortably working. Text Overlay: "Level Up Your Desk Game! 🚀 Adjustable. Ergonomic. Awesome. Shop Marca2 Desks Now! 👉 Link in Bio! #Marca2Chile #EscritorioRegulable #WorkFromHomeSetup #Productividad"
• •Image: Quote graphic with a customer's photo (if permission given) or a product shot. Copy: "'My new Marca2 chair has been a game-changer for my long work hours!' - Camila R. We love hearing how our ergonomic solutions are making a real difference. Your comfort is our priority. What will your Marca2 story be? #ClientesFelicesMarca2 #Marca2Experiencia #ConfortEnElTrabajo"
• •Image: Professional photo of a well-designed office space featuring Marca2 furniture. Copy: "Invest in your team's well-being and boost productivity with ergonomic solutions from Marca2. We partner with businesses to create office environments that inspire success and support employee health. Contact us for a consultation on your next office project. #Marca2Empresas #ProyectosDeOficina #BienestarLaboral #MobiliarioDeOficinaChile"