Brand Tone

Aspirational, professional, and performance-driven, emphasizing innovation, quality, and technological superiority.

Brand Values

• •Quality and Innovation
• •Customer-Centric Evolution
• •Accessibility and National Reach
• •Independence and Lifestyle Enhancement

Best Practices

• •Lead with Performance and Technology: Always emphasize the technical specifications, innovative features, and superior build quality of the products. Use words like "engineering," "performance," "innovation," and "precision."
• •Maintain an Aspirational Voice: Frame the products not just as transportation, but as tools for a better lifestyle. Use language that speaks to freedom, efficiency, and being ahead of the curve.
• •Leverage Brand Partnerships: Consistently mention the prestigious brands you distribute (NAMI, NIU, etc.). This reinforces your position as an official and trusted dealer, not just a reseller.
• •Keep Visuals Clean and Professional: Ensure all photography and videography is high-quality, sleek, and modern, reflecting the premium nature of the products. Avoid cluttered or amateur-looking visuals.
• •Be an Expert Guide: In all communications, from social media replies to blog posts, act as a knowledgeable authority. Provide helpful advice, detailed specifications, and clear comparisons to help customers make informed decisions, reinforcing trust and professionalism.

Social Perception

A specialized, premium importer and distributor of high-performance international electric mobility brands, perceived as an official and trusted channel in Chile.

Copy Examples

• •The city is your circuit. The traffic is just a spectator. The Nami Burn-E MAX isn't just an electric scooter; it's a statement of power and engineering. Designed for the rider who accepts no compromises. Tame the asphalt. Pre-order yours now.
• •Redefine your daily route. The NIU KQi3 Max combines award-winning design with robust performance for a commute that's smarter, cleaner, and more efficient. Forget the traffic jams and unlock the city. Your freedom awaits.
• •We believe mobility is freedom. That's why we search the globe for the most innovative and reliable electric mobility brands, bringing world-class performance to the streets of Chile. Marca2Mobility is more than a store; it's your connection to the future of urban transport.
• •Weekend plans? Leave the car behind. Explore every corner, from the bustling avenues of Santiago to the quiet coastal roads. Our scooters are built to take you further. #Marca2Mobility #ElectricMobility #Chile #UrbanFreedom
• •Exclusive Arrival: Experience the Future with the New Nami Stellar.