Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Accessibility & Affordability
• •Customer Focus
• •Trend-Driven Style
• •Comfort

Best Practices

• •Maintain a Friendly and Conversational Tone: Always address the customer in a warm and approachable manner. Use "you" and "your" to create a direct connection.
• •Incorporate Trendy and Relevant Language: Stay current with fashion terminology and hashtags that resonate with your target audience (e.g., #OOTD, #StyleInspo, #FashionFinds).
• •Highlight Key Value Propositions: Consistently mention the core benefits of your products: trendy, comfortable, and affordable. This reinforces the brand's identity.
• •Encourage Engagement: Ask questions in social media captions and emails to foster a sense of community and encourage interaction (e.g., "What's your favorite piece from our new collection?").
• •Be Authentic and Appreciative: Genuinely express gratitude to your customers in your communications, as seen in the brand's existing copy. This builds loyalty and a positive brand perception.

Social Perception

a reliable online source for trendy and affordable women's fashion. The brand seems to be perceived as a go-to for stylish and everyday wear.

Copy Examples

• •OOTD alert! ☀️ Rocking our new Vintage Americana Kimono and feeling all the summer vibes. It's light, flowy, and perfect for any adventure. Tap to shop your new favorite look! #MarbledBirchStyle #SummerFashion #KimonoLove
• •Tired of 'nothing to wear' days? Refresh your wardrobe with our latest collection! From comfy graphic tees to chic dresses, we've got the styles you'll live in. Plus, enjoy 15% off your first order! Shop now at marbledbirch.com.
• •Your Everyday Style Upgrade. Discover comfortable, trendy, and affordable fashion that makes you feel amazing. New arrivals weekly!
• •Your Weekend Outfit is Waiting... Hey fashionista! Get ready to own the weekend with our newest arrivals. Whether you're brunching with friends or having a cozy night in, we have the perfect look for you. P.S. Don't forget to check out our 2 for $60 sweatshirt deal! [Shop Now]
• •The perfect blend of comfort and style. Our Judy Blue Denim is a must-have for every wardrobe. Pair it with a cute graphic tee or a stylish blouse for an effortlessly chic look. #OOTD #DenimStyle #CasualChic #MarbledBirch