Brand Tone

Sophisticated, Innovative, and Passionate

Brand Values

• •Peak Quality
• •Innovation & Science
• •The Ultimate Customer Experience
• •Challenging Convention

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of just saying "We sell aged Wagyu," start with the mission: "We are challenging the standards of the meat industry to deliver the ultimate culinary experience." This builds a stronger brand identity.
• •Use a Vocabulary of Precision and Passion: Incorporate sophisticated and scientific terms like "Umami," "Hybrid Aging," "Meat-Tech," and "Artisanal" alongside passionate words like "Unforgettable," "Sublime," and "Perfection." This blend reflects the brand's unique position.
• •Emphasize the Full Experience: The copy should always connect the product to the overall experience, from the award-winning packaging to the chef-developed cooking guides. The message is that MARBLANC provides a complete, curated fine-dining event at home.
• •Leverage Social Proof and Trust Signals: Regularly feature customer testimonials that highlight the product's use in special occasions (anniversaries, etc.). Mention the high satisfaction rate and the founder's background in the meat wholesale industry to build credibility.
• •Maintain Visual and Tonal Consistency: All written content should match the clean, luxurious, and minimalist aesthetic of the brand's photography and website design. The tone should remain elevated and expert-driven across all platforms, from the website to social media captions, ensuring a cohesive and recognizable brand voice.

Social Perception

MARBLANC is perceived as a premium, trustworthy, and highly desirable luxury brand, chosen for special occasions due to its exceptional quality and innovative aging process.

Copy Examples

• •Don't just give a gift. Give an experience. Our Two-Stage Aged Wagyu unlocks flavors you've never known. With packaging that won Asia's No.1 Design Award, the first impression is as unforgettable as the last bite. The perfect statement for those who appreciate true craftsmanship.
• •Beyond 'A5'. Beyond Origin. We've redefined Wagyu. Through our proprietary aging science, we amplify umami up to 4x, creating a tenderness and depth of flavor that stands alone. This is MARBLANC. This is the future of beef.
• •The secret to our sublime steak? It’s a tale of two stages. First, we mature the beef to perfection. Then, our unique 'Hybrid Aging' process enhances the texture and concentrates the flavor. The result? A steak that melts in your mouth and a taste that lingers. Experience the evolution of deliciousness.
• •For your most cherished moments, only the best will do. A wedding anniversary, a landmark birthday, a heartfelt thank you. Our clients trust MARBLANC to elevate their celebrations. Discover the collection that customers call 'the most delicious meat they've ever had'.
• •(Video shows the elegant box opening, revealing the stunningly prepared meat inside) V.O.: Some experiences don't need words. They need to be tasted. MARBLANC. The ultimate Wagyu experience, delivered.