Brand Tone

Chic, Modern, and Aspirational

Brand Values

• •Quality
• •Style as Self-Expression
• •Customer Experience
• •Protection

Best Practices

• •Lead with Style, Support with Quality: Start with the emotional appeal (style, confidence, self-expression) and follow up with the rational reasons to buy (quality materials, UV protection, durability).
• •Use Aspirational Language: Employ words like "elevate," "define," "statement," "timeless," and "confidence" to connect the product to a desirable feeling and identity.
• •Lean into the "Studio" Concept: Use the word "studio" to reinforce a sense of design, curation, and artistry. Frame collections as "curated" and the brand as a destination for style.
• •Showcase Versatility: Create content (like styling videos) that demonstrates how the sunglasses can be worn with different outfits and for various occasions, highlighting their value and versatility.
• •Amplify Social Proof: Actively encourage and feature user-generated content. Use captions like "Spotted in Marbé" or "How our community styles their frames" to build trust and show the product on real customers.

Social Perception

A trendy, direct-to-consumer eyewear brand, perceived as stylish and desirable through influencer marketing, though with limited mainstream awareness.

Copy Examples

• •Your style is your signature. Make a statement without saying a word. Discover the Monaco collection—where timeless design meets modern confidence. Shop the look at Marbé Studios.
• •3 outfits, 1 pair of sunglasses. The Marbé Paris frames are our secret to elevating any look from basic to bold. How would you style yours? #eyewear #sunglassesstyle #fashionhack #marbestudios
• •Welcome to the studio. We believe great style starts with the details. At Marbé, we're passionate about creating high-quality eyewear that does more than just protect your eyes—it defines your look. As a thank you for joining us, enjoy 15% off your first pair.
• •More Than an Accessory. It's A Statement. Explore eyewear designed to express your unique personality. [Shop All Collections]
• •Still thinking about them? Your new favorite sunglasses are waiting. The [Product Name] frames, crafted for durability and timeless style, are ready to complete your look. Find your perfect pair today.