Brand Tone

Aspirational yet Accessible, Enthusiastic and Passionate, Customer-Centric and Appreciative

Brand Values

• •Accessibility
• •Quality and Curation
• •Customer Experience
• •Passion
• •Growth and Ambition

Best Practices

• •Maintain the "Cheerful and Fun" Voice: Every piece of copy, from social media captions to error messages, should reflect the brand's "alegre y divertida" inspiration. Use positive, energetic language and avoid overly formal or robotic phrasing.
• •Lead with the Brand, End with the Lifestyle: Start by highlighting the premium brands and specific products you offer, but always connect them back to the customer's life, feelings, and experiences. Frame fashion as a tool for authenticity and adventure.
• •Emphasize the Personal Touch: Use conversational language ("tú," "vosotros"). In email and other direct communications, personalize where possible. Remind customers that there's a passionate team behind the screen, reinforcing the "dream come true" origin story.
• •Balance Aspiration with Accessibility: When promoting high-end brands, always pair the aspirational message with a value proposition

Social Perception

Reliable and Trustworthy, High-Value, Excellent Service Provider, a Hidden Gem

Copy Examples

• •Your next adventure is calling. Gear up with the latest from The North Face, designed to keep you warm without sacrificing style. Discover the collection and tell us: where will you wear it first? #MaravillaTiendas #TheNorthFace #StyleForAdventure
• •Brands You Love, Prices You'll Adore. Free shipping on all orders over €50. Your new favorite outfit is just a click away. Shop Now
• •Still thinking about it? We don't blame you. Treat yourself to that piece you had your eye on. With our fast shipping, it could be yours in 48 hours. Don't let your style wait! #MaravillaStyle #FashionFinds
• •Subject: ✨ Your Weekly Dose of Style Inspiration is Here! Body: Hi [Customer Name], Looking for a way to refresh your look? We've curated the perfect outfits for this week, featuring iconic pieces from Levi's and Lacoste. It’s more than just clothing; it’s about feeling authentically you. Find your inspiration here. #BeAMaravilla
• •Title: The Go-To Sneaker for Effortless Style Description: Meet your new favorite sneaker. Combining timeless design with unbeatable comfort, this is the perfect shoe for your day-to-day. Whether you're running errands or meeting friends, its versatile look fits every plan. Made with premium materials and built to last, it’s not just a shoe—it’s an investment in your style.