Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Community-Oriented & Inclusive, Supportive & Encouraging, Authentic, Slightly Technical but Accessible

Brand Values

• •Expertise: Prioritizing deep product knowledge and firsthand running experience within their team.
• •Passion for Running: A core value that drives their business and connection with customers.
• •Community: Building and supporting the running community in Denmark.
• •Quality: Offering a curated selection of high-performance running gear from reputable brands.
• •Guidance & Empowerment: Helping customers make informed decisions to enhance their running experience and performance.
• •Authenticity: Being a genuine resource run by and for individuals deeply embedded in the running world.

Best Practices

• •Embody 'For Runners, By Runners': Always write from the perspective of someone who understands and loves running. Use language and share insights that resonate with the running experience.
• •Leverage Staff Expertise: Regularly feature staff picks, advice, or product testing experiences in your content. This reinforces credibility and authenticity.
• •Focus on Benefits, Not Just Features: Explain *how* a product's technical features translate into a better running experience (e.g., 'This shoe's lighter midsole means less fatigue on long runs,' not just 'Features a lightweight midsole').
• •Foster Engagement and Community: Ask questions, encourage user-generated content (with permission), and create a dialogue rather than just broadcasting information. Use hashtags that promote community.
• •Maintain Enthusiasm and Passion: Let your genuine excitement for running and new running technology shine through. Your energy will be contagious.

Social Perception

Marathon Sport is widely perceived as a specialist running store with a high level of expertise. Customers value the knowledge of the staff and the quality of the products offered. They are seen as a reliable source for serious runners and those seeking specific running gear. The 'for runners, by runners' ethos resonates well and builds trust within the running community. While predominantly positive, occasional customer service issues are noted, but the brand's strong product focus and expertise generally maintain a favorable perception.

Copy Examples

• •Headline (Instagram/Facebook): Conquer Your Kilometers. The New [Shoe Model] Delivers [Key Benefit, e.g., 'Responsive Cushioning Mile After Mile']. Our Experts Say: Perfect for [Type of Runner/Run]. Link in bio to explore!
• •Email Subject: Gear Up Like a Pro: Insights from the Marathon Sport Team. Body Snippet: At Marathon Sport, we live and breathe running. This week, our own [Staff Member's Name], a [Briefly Mention Their Running Credential, e.g., '10-time marathoner'], shares their top tips for choosing the perfect winter running jacket...
• •Website Product Description Snippet (for a technical sock): Say goodbye to blisters and hello to ultimate comfort. The [Sock Brand/Model] features [Specific Technology, e.g., 'targeted compression zones and moisture-wicking fabric'], tested by our team on everything from 5Ks to ultras. Because every detail matters when you're chasing your best.
• •Facebook Community Post: What are your running goals for this month? Whether you're just starting your couch-to-5K journey or training for the Copenhagen Marathon, we're here to support you! Share your goals below – let's inspire each other! #MarathonSportCommunity #RunTogether
• •YouTube Video Title Idea: Marathon Sport Reviews: Is the [New Watch Model] Worth the Hype for Runners? Video Intro Snippet (Voiceover): Hey runners! Today, we're taking a deep dive into the brand new [Watch Model]. We've put it through its paces on trails, tracks, and long road runs to give you the real verdict. Let's see how it stacks up...