Brand Tone

Authentic, Passionate, Caring/Nurturing, Trustworthy & Transparent, Convenient & Enabling, Proudly Local (UAE), Engaging & Friendly

Brand Values

• •Authenticity: Providing genuine Middle Eastern and North African culinary experiences.
• •Health & Wellness: Offering natural, preservative-free, and nutritious products.
• •Quality: Using high-quality, real ingredients.
• •Convenience: Simplifying the process of cooking traditional, flavorful meals.
• •Family & Heritage: Connecting with the emotional aspect of home cooking and cultural traditions.
• •Community & Sustainability: Locally sourced where possible and engaging in charitable actions.
• •Customer-Centricity: Valuing customer feedback and aiming to meet their needs.

Best Practices

• •Tell Your Origin Story Consistently: Weave Donia Elkhouli's founding story and the "why" behind Maraqah into your communication. This reinforces the values of family, health, and authenticity.
• •Emphasize "Natural" and "Authentic" Keywords: Regularly use terms like "all-natural," "preservative-free," "real ingredients," "homemade taste," "authentic flavors," and "traditional recipes" to build on core values.
• •Speak with Passion and Warmth: Use language that conveys a genuine love for food, heritage, and helping customers create delicious meals. Adopt a friendly, helpful, and slightly nurturing voice.
• •Highlight Convenience Without Sacrificing Quality: Focus on how Maraqah simplifies the cooking process ("hassle-free," "ready in minutes," "effortless") while reassuring customers about the premium, natural quality of the ingredients.
• •Engage with Your Community: When responding to comments or creating social media content (once activity resumes), maintain a friendly, appreciative, and helpful tone. Acknowledge feedback gracefully, reinforcing customer-centricity. Share recipes and cooking tips to further enable your audience.

Social Perception

Positive: Customers highly appreciate the taste, quality, and health benefits of Maraqah's stock bases. They find the products to be a convenient way to achieve authentic flavors without compromising on natural ingredients. Trusted: The emphasis on "clean" ingredients and the absence of preservatives resonates well with health-conscious consumers. Innovative: Positioned as the UAE's first premium, preservative-free stock paste. Aspirational yet Accessible: Appeals to those who value traditional, home-cooked meals but may lack the time to make everything from scratch. There's an opportunity to increase brand awareness further, as some initial search results for "Maraqah" lead to unrelated entities or general culinary terms, highlighting the importance of specific branding.

Copy Examples

• •Headline: Taste Home, Without the Hassle. Maraqah: Real Middle Eastern Flavors, Ready for Your Kitchen. Body: Remember the rich aroma of your grandmother's cooking? Maraqah brings that authentic taste back to your table with our all-natural stock bases. Made with love and real ingredients, just like home. No preservatives, just pure flavor.
• •Headline: Fuel Your Family with Goodness. Maraqah - Wholesome Stocks for Heartfelt Meals. Body: We know you want the best for your loved ones. That's why Maraqah was born – from a mother's desire for nutritious, delicious, and easy meals. Our concentrated stock bases are packed with natural flavor, free from anything artificial. Simplify your cooking, amplify the love.
• •Headline: Unlock Authentic MENA Cuisine in Minutes. Body: Craving a flavorful Tagine or a rich Kabsa but short on time? Maraqah’s concentrated stock bases are your secret weapon! Proudly made in the UAE, we slow-simmer the finest ingredients so you can create culinary magic, effortlessly.
• •Headline: Real Broth, Real Benefits, Real Easy. Body: Say goodbye to artificial stock cubes! Maraqah offers pure, nutrient-rich stock bases crafted from hormone-free chicken, quality beef, and fresh vegetables. Experience the difference real ingredients make to your health and your dishes.
• •Headline: From Our Kitchen to Yours: The Heart of Middle Eastern Cooking. Body: At Maraqah, "broth" is more than just an ingredient; it's a tradition. We honor our heritage by creating delicious, all-natural stock bases that help you share the warmth of authentic home-cooked meals with ease. Taste the tradition.