Brand Tone

Sophisticated, Nurturing, and Minimalist

Brand Values

• •Quality and Functionality
• •Aesthetic Cohesion
• •Child-Centric Comfort
• •Founder-Driven Passion

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of the Marand Kids tone (e.g., "Nurturing, not saccharine," "Elegant, not exclusive," "Minimalist, not cold"). Provide examples of "do's and don'ts" for anyone writing copy.
• •Use a Consistent Lexicon: Develop a list of on-brand words to use frequently (e.g., timeless, curated, essential, gentle, thoughtful, serene, seamless) and words to avoid (e.g., cute, cheap, crazy, must-have).
• •Prioritize "You and Your Baby": Frame the copy around the parent and child. Use inclusive language like "for you and your little one" to build a direct, personal connection with the customer.
• •Let the Visuals and Copy Work Together: Ensure the copy always complements the minimalist and sophisticated aesthetic. If the image is calm and serene, the copy should be as well. Avoid loud, sales-heavy language that would clash with the brand's visual identity.
• •Tell the Story: Regularly weave the founder story and the "why" behind the brand into marketing materials. This reinforces the values of authenticity and passion, which are powerful differentiators in the baby products market.

Social Perception

The brand is perceived as a high-end, boutique label, projecting an image of reliability, quality, and sophisticated taste, likely appealing to design-conscious parents.

Copy Examples

• •Introducing Ginevra. Timeless elegance and thoughtful design for you and your baby. Our newest collection is crafted for quiet moments and seamless journeys, ensuring everything is in its place, beautifully. Discover the complete collection on marandkids.com. #MarandKids #BabyEssentials #ModernMotherhood #DesignedByMothers
• •Created by mothers, for mothers. We believe in beautiful, functional pieces made with the softest materials to care for your baby’s delicate skin. Style, comfort, and peace of mind in every detail.
• •Your Hospital Bag, Perfectly Packed - Preparing for arrival? Let us help you organize in style. Our coordinated maternity bags, changing pads, and toiletry cases make packing a beautifully simple task. Designed for modern parents who value both form and function. Shop our Newborn Packs and find everything you need in one place.
• •The Forest Blanket - Wrap your little one in the gentle embrace of our Forest blanket. Made from premium, skin-friendly fabric and featuring our serene, nature-inspired print, it’s perfect for peaceful naps at home or cozy strolls in the park. A piece designed to be treasured as your baby grows.
• •It started with a simple need. Three mothers in search of better baby products—beautiful, practical, and gentle on the skin. From that shared vision, Marand Kids was born. Discover the love and intention behind every piece. #MarandKids #FounderStory #ForModernParents