Brand Tone

Authentic and Evocative

Brand Values

• •Artisanship and Craftsmanship
• •Conscious Consumerism
• •Community Empowerment
• •Storytelling and Heritage
• •Authenticity and Individuality

Best Practices

• •Lead with the "Why": Always start with the story or the inspiration behind the product or collection. Don't just sell a lamp; sell the idea of "capturing Cairo's vibrant nightlife" in a piece of functional art.
• •Champion the Artisans: Whenever possible, mention the artisans. Use phrases like "handcrafted by," "in collaboration with," and "the hands that shaped it" to reinforce the value of craftsmanship and human connection.
• •Use Evocative and Sensory Language: Employ words that create a sense of place, history, and emotion. Terms like "soul," "heritage," "narrative," "enchanting," and "spirit" align with the brand's established tone.
• •Incorporate the "Shared Value" Philosophy: Frame purchases not just as transactions, but as contributions to a larger ecosystem. Mention how buying a product supports artisans and community initiatives, aligning the customer's action with the brand's purpose.
• •Maintain a Consistent Call to Action: Use calls to action that are in line with the brand's narrative, such as "Craft Your Own Story," "Discover the Narrative," or "Bring a Piece of Heritage Home," to encourage a deeper engagement than just a simple purchase.

Social Perception

Maramzy is perceived as more than just a home decor company; it is seen as a "purpose-driven" and "ethical" brand. Customers and media outlets highlight its commitment to storytelling and the celebration of Egyptian culture. The founder's personal journey and architectural background add a layer of credibility and authenticity to the brand's narrative. The focus on collaboration with artisans is a frequently praised aspect, transforming a simple purchase into a connection with a larger story and community.

Copy Examples

• •More Than Decor. It's a Piece of Cairo's Soul. Each line, each curve of our 'Khotout Table Lamp' tells a story of Cairo's vibrant streets. Handcrafted by our master artisans, this piece isn't just made; it's brought to life. Let your home narrate a story of heritage and artistry. #CraftYourOwnStory #Maramzy
• •Product Name: The 'Alf Me'zzannah' Candle Holder Description: Inspired by the "City of a Thousand Minarets," this candle holder captures the enchanting silhouette of Cairo's skyline at sunset. As candlelight dances along its form, it casts a warm, reminiscent glow, bringing the architectural poetry of our city into your space. Each piece is a testament to the hands that shaped it, a story of tradition meeting contemporary design.
• •Headline: We Are Storytellers at Heart. Body: Maramzy began not with a business plan, but with a connection. A connection to the rich history in Cairo's alleys, to the untold stories of its artisans, and to the idea that a home should be a reflection of your values. We believe in creating shared value—for the hands that craft our pieces, the homes they adorn, and the communities that inspire them.
• •Subject Line: Bring a Story Home. Body: This isn't just an object. It's a conversation with the past, a piece of art that carries the spirit of Cairo. For a limited time, discover the stories behind our "Grids of Cairo" collection and find the piece that speaks to you. Your purchase empowers local artisans and helps us share the beauty of our heritage with the world.
• •Headline 1: Maramzy | Handcrafted Home Decor Headline 2: Ethical Designs Inspired by Cairo Description: Discover unique, story-driven pieces that reflect your values. Shop authentic, artisan-made home accessories.