Brand Tone

Joyful and Positive, Vibrant and Passionate, Authentic and Connected, Feminine and Empowering, Conscious and Ethical

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Colombian Heritage/Latin Identity
• •Joy and Positivity
• •Connection
• •Style and Comfort

Best Practices

• •Embrace "Alegría" (Joy): Consistently use uplifting, positive, and vibrant language. Focus on the happiness and confidence the clothes inspire.
• •Highlight "Conexión" (Connection): Weave in narratives about the connection to Colombian culture, nature, the artisans, and the sustainable materials. Use storytelling to bring these connections to life.
• •Speak with "Pasión Latina" (Latin Passion): Infuse copy with warmth, energy, and a touch of romance that reflects the "Alma Latina." Use evocative descriptions that appeal to the senses.
• •Prioritize "Conciencia" (Consciousness): Clearly communicate the brand's commitment to sustainability and ethical practices. Be transparent about the use of recycled materials and eco-friendly processes.
• •Maintain "Autenticidad" (Authenticity): Ensure the voice is genuine and reflects the true values of the brand. Avoid overly corporate or generic language. Let the "Hecho en Colombia" pride shine through.

Social Perception

Customers generally perceive the brand positively, appreciating the design, quality, and alignment with images. The brand is seen as a purveyor of vibrant, stylish summer and resort wear. Its commitment to sustainability and Colombian craftsmanship likely resonates well with conscious consumers. The brand aims to make women feel good and connected to a joyful, Latin-inspired lifestyle.

Copy Examples

• •Headline: Dive into Joy. Discover Mar a Mar Colombia. Body: Feel the Caribbean sun and the artisan's touch in every thread. Our vibrant, eco-conscious swimwear and resort wear are crafted to celebrate your spirit. Made with love in Colombia, for the woman who shines. #MaramarColombia #SustainableStyle #LatinSoul
• •Headline: Wear Your Story. The Alma Latina Collection. Body: More than just clothing, it's a connection to culture, to nature, to the vibrant heart of Colombia. Our Alma Latina collection, handcrafted from recycled materials, lets your unique story unfold. #HechoEnColombia #ConsciousLuxury #MaramarWoman
• •Headline: From Recycled Bottles to Radiant You. Body: We believe in beauty that gives back. Mar a Mar transforms recycled PET bottles into stunning, handcrafted pieces that feel as good as they look. Embrace sustainable elegance and the joy of conscious fashion. #EcoFashion #ColombianCraftsmanship #SummerVibes
• •Headline: Find Your Sunshine. Effortless Style, Endless Summer. Body: Beach days, city nights, and every joyful moment in between. Mar a Mar offers versatile resort wear that blends vibrant style with ultimate comfort. Become a Maramar woman – effortlessly chic, always radiant. #ResortWear #ColombianDesign #JoyfulFashion
• •Headline: The Art of Colombian Summer. Handcrafted for You. Body: Each Mar a Mar piece carries the dedication of our skilled Colombian artisans. From vibrant prints to flowing silhouettes, experience the unique blend of tradition and contemporary style that defines us. Feel the connection. #ArtisanMade #SupportLocalColombia #MaramarStyle