Brand Tone

Authentic, Artistic, and Heartfelt; personal, warm, inviting, encouraging, and empowering, avoiding corporate jargon.

Brand Values

• •Uniqueness and Individuality
• •Authenticity and Self-Expression
• •Craftsmanship and Artistry
• •Community and Connection
• •Personal Touch and Curation

Best Practices

• •Lead with Storytelling: Frame every product and post around a narrative.
• •Use "You-Centric" Language: Focus the copy on the customer, making the message personal and directly relevant.
• •Emphasize Uniqueness and Scarcity: Consistently use words like "one-of-a-kind" and "singular" to reinforce exclusivity.
• •Maintain a Warm and Inviting Tone: Write as if speaking to a friend, using authentic, heartfelt, and artistic language.
• •Highlight the Human Element: Regularly mention the handmade nature, global artists, and personal curation by Maral.

Social Perception

Maral Kunst is perceived as a highly reputable and beloved local treasure in Oslo, an experience rather than just a jewelry store. This perception is shaped by Maral's kind, passionate, and professional personal involvement, the high-quality, unique, and character-filled curated products, and the cozy, artistic, and welcoming atmosphere of the store.

Copy Examples

• •Your Story, Beautifully Told. You are one of a kind. Your jewelry should be too. Discover our collection of handmade treasures, each with a soul and a story, waiting to become a part of yours. Find the piece that resonates with you at Maral Kunst.
• •Not Just an Accessory. An Identity. We believe jewelry is the most personal form of art. It’s a whisper of who you are. At Maral Kunst, we celebrate handmade designs from global artists that let you wear your identity with pride. Shine with authenticity.
• •For the One and Only You. In a world of mass production, we search the globe for the unique, the singular, the unrepeatable. Like you, each piece in our collection is one-of-a-kind. Visit us and discover the treasure that's been waiting for you.
• •Create Your Own Masterpiece. Join our Jewelry Bar Experience and bring your vision to life. Guided by Maral, you’ll craft a beautiful piece of jewelry from start to finish. It’s more than a workshop; it’s a memory you can wear. Book your creative escape today.
• •The Art of Handmade. The Heart of Oslo. Step into Maral Kunst, a cozy gallery where every piece has a past and a purpose. From vintage finds to modern crafts, our curated collection is a celebration of global artisans and individual style. Come find a treasure to love forever.