Brand Tone

Artistic & Passionate, Unique & Individualistic, Approachable & Personal, Proudly Romanian, Minimalist & Elegant

Brand Values

• •Handmade Quality/Craftsmanship
• •Uniqueness & Self-Expression
• •Quality Materials
• •Local Origin/Romanian Pride
• •Passion & Love for the Craft

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently use terms like "handmade," "handcrafted," "unique," "one-of-a-kind," "artisan-made." This reinforces the core value proposition.
• •Weave in the Romanian Origin Story: Subtly or overtly mention "Made in Romania," "Romanian craftsmanship," or "created with love in Romania" to build on local pride and authenticity.
• •Speak Directly to Individuality: Use language that empowers self-expression, like "express your style," "dare to be different," "your unique story."
• •Highlight the Materials and Process (with care): Briefly mention the quality materials (polymer clay, silver, stainless steel) and the care taken in creation ("meticulously crafted," "passionately made") to underscore quality without being overly technical.
• •Maintain a Warm, Slightly Artistic, and Approachable Voice: Avoid overly formal or corporate language. Keep the tone personal and inviting, as if sharing a passion directly with the customer. Use evocative words that connect to creativity and beauty.

Social Perception

Marai is perceived as a provider of creative, handmade Romanian accessories, suitable for gifting, particularly to a younger, style-conscious audience (teenagers). Their products are seen as light, flexible, resistant, and unique.

Copy Examples

• •Headline: Dare to Bloom Differently. Body: Your story, your style, your Marai. Discover unique, handcrafted polymer clay jewelry, made with love in Romania. Because you weren't made to blend in.
• •Headline: Handmade Magic. Minimalist Heart. Body: Each Marai piece is a whisper of art, meticulously crafted from quality polymer clay and fine metals. Lightweight, resilient, and as unique as you. Find your perfect minimalist statement.
• •Headline: More Than Jewelry. It's a Feeling. Body: Feel the love and care infused into every Marai creation. From our hands to yours, experience the joy of wearing something truly special, proudly Romanian, and designed to make you shine.
• •Headline: The Art of Being You. Adorned by Marai. Body: Let your accessories tell your unique tale. Marai’s handmade polymer clay earrings and necklaces are designed for the modern spirit who values authenticity and craftsmanship. Create your signature look.
• •Headline: Crafted in Romania. Loved Everywhere. Body: Discover Marai: where traditional craftsmanship meets contemporary minimalist design. Our polymer clay jewelry is a celebration of Romanian artistry, bringing a touch of unique elegance to your everyday.