Brand Tone

Conscious & Responsible, Artistic & Expressive, Empathetic & Inclusive, Honest & Transparent, Hopeful & Passionate

Brand Values

• •Sustainability
• •Ethical Practices
• •Quality & Longevity
• •Inclusivity & Empowerment
• •Artistry & Beauty
• •Advocacy & Social Justice

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the brand's personality, tone (primary and secondary), core values, "do's and don'ts" for language, and specific vocabulary. This guide should be the single source of truth for all content creators.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience's values, aspirations, and communication style while remaining true to the brand's core identity.
• •Train and Align All Communicators: Ensure everyone who writes for the brand (marketing, customer service, social media, sales) understands and can consistently apply the brand voice. Regular workshops and feedback sessions can be beneficial.
• •Consistency Across All Channels: The brand voice should be consistent across the website, social media, email marketing, advertising, packaging, and customer interactions. Avoid drastic shifts in tone that can confuse or alienate the audience.
• •Review and Evolve: Periodically review the effectiveness of the brand voice and make adjustments as the brand evolves or market conditions change. However, any evolution should be gradual and aligned with the foundational values.

Social Perception

Pioneer in Sustainable Fashion, Authentic & Principled, High-Quality & Unique Designs, Inclusive & Body-Positive, Respected & Admired

Copy Examples

• •Our Final Collection: Wear the Change. Each piece in our farewell collection embodies 24 years of dedication to beauty, sustainability, and empowering women. Cherish a part of our journey, consciously crafted to last. Shop now, while these stories are still being told.
• •More Than Just a Dress, It's a Statement. For over two decades, we've woven our values into every thread. This isn't just fashion; it's a commitment to the Earth and to you. Discover the vibrant artistry and mindful design of Mara Hoffman, one last time.
• •The Enduring Beauty of Responsibility. We believed in fashion that felt good, inside and out. As we close this chapter, find a timeless piece crafted with recycled materials and boundless love. Thank you for embracing our vision of a kinder industry.
• •Celebrate Your Uniqueness, Sustainably. Our designs have always been for every woman, every body. Explore our remaining inclusive styles, made with the planet in mind. Own a piece of a legacy that championed conscious beauty.
• •From Our Heart to Your Wardrobe. Though our journey is shifting, the spirit of Mara Hoffman lives on in these final creations. Find joy in vibrant color, ethical craftsmanship, and designs that honor both you and the Earth. With gratitude, The Mara Hoffman Team.