Brand Tone

personal, warm, and aspirational

Brand Values

• •Community and Family
• •Authenticity and Passion
• •Connection with Nature
• •Creating Joy and Beauty
• •Expertise and Dedication

Best Practices

• •Lead with Your 'Why': Always connect back to the passion and story behind the farm. People are buying into the family's dream and connection to the land, not just a product. Start copy with the feeling you want to evoke.
• •Use "You" and "Our": Frame communications as a direct conversation. Use "you" to speak to the customer's desires and experiences, and "our" to reinforce the family-run, community-oriented nature of the farm.
• •Emphasize the Experience: Sell the entire experience, not just the flower. Describe the peacefulness of the farm, the satisfaction of creating something by hand, or the romance of a wedding surrounded by nature.
• •Highlight "Local" and "Seasonal": Consistently remind customers of the value of locally and sustainably grown flowers. This is a key differentiator and aligns with the brand's values.
• •Maintain a Warm and Approachable Voice: From social media replies to website copy, the tone should always be friendly, helpful, and personal. Avoid overly corporate or generic language to preserve the brand's authentic, "feel-good" perception.

Social Perception

charming and authentic local treasure

Copy Examples

• •There's nothing quite like the feeling of wandering through a field of flowers, scissors in hand, creating a bouquet that's uniquely yours. Our flower fields are calling. Come spend a quiet morning with us this weekend and take a little bit of farm beauty home with you. #MapletonAcres #FlowerFarm #CutYourOwn
• •Your love story is wild, beautiful, and one-of-a-kind. Your flowers should be too. We love taking the best of what's blooming in our fields to create romantic, whimsical arrangements that feel like they were grown just for your day. #OntarioWeddings #FarmWedding #LocalFlowers
• •It started with a patch of dirt and a big dream. Today, Mapleton Acres is our family's heart and soul. We believe in the magic of locally grown flowers and the joy of sharing our little corner of the world with our community. Every seed we plant is a promise of beauty to come.
• •Subject: Learn, Create, and Bloom With Us! | Hi [Name], escape the everyday and get your hands dirty at one of our upcoming farm workshops. From stunning floral arrangements to festive wreath-making, we provide the guidance and the gorgeous blooms. All you need to bring is your creativity.
• •The Dahlia & Cosmos Bouquet: A fleeting moment of late summer, captured just for you. Featuring a stunning mix of our most beautiful dahlias and whimsical cosmos, each bouquet is hand-tied and wrapped with care right here on the farm. Bring the best of the season indoors.