Brand Tone

Professional & Expert, Empowering & Supportive, Friendly & Approachable, Results-Oriented & Personalized

Brand Values

• •Empowerment
• •Collaboration
• •Expertise & Competence
• •Client-Centricity & Personalized Service
• •Impact & Results
• •Community Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., professional, empowering, supportive, friendly) with examples of do's and don'ts for language, style, and grammar. Share this with everyone who creates content.
• •Emphasize 'Empowerment' and 'Support': Consistently use language that conveys how Maple Road helps clients gain skills, confidence, and achieve their objectives. Focus on benefits and solutions.
• •Maintain Professionalism with a Human Touch: While showcasing expertise and providing professional advice, ensure the language remains approachable and empathetic. Client testimonials suggest this balance is a key strength.
• •Be Results-Focused in Your Messaging: Clearly communicate the tangible outcomes clients can expect, whether it's successful grant applications, improved fundraising, a new job, or enhanced professional branding.
• •Ensure Consistency Across All Platforms: Whether it's website copy, social media posts, email communication, or consultation calls, the tone should remain consistent. Regularly review content on all channels to ensure alignment with the defined brand voice. If there are distinct service arms (non-profit vs. career services), ensure the core values and overarching supportive tone are present in both, even if specific messaging differs.

Social Perception

The public perception, based on available online reviews and mentions, is largely positive and heavily skewed towards their career services (resume writing, LinkedIn profiles, interview coaching). Clients perceive Maple Road Consulting as highly competent, professional, friendly, and effective in helping them achieve their career goals. They are seen as experts who provide significant value and build client confidence.

Copy Examples

• •Secure the funding your mission deserves. At Maple Road Consulting, we empower non-profits with expert grant writing services, turning your impactful vision into compelling proposals. Let's build a stronger future, together.
• •Tired of your resume getting lost in the pile? Our certified resume writers craft personalized, attention-grabbing resumes that showcase your unique strengths and open doors to your dream career. Invest in yourself today! #CareerGoals #ResumeWriting
• •Navigate the path to greater impact. Maple Road Consulting offers tailored strategic planning to help your non-profit clarify its vision, strengthen its operations, and achieve sustainable growth. Let us empower your journey.
• •Ace your next interview with confidence! Our expert coaches provide personalized interview training, equipping you with the skills and strategies to impress recruiters and land the job. Book your free 15-min consult! #InterviewTips #CareerCoaching
• •At Maple Road Consulting, we believe in empowerment through expertise. Whether you're a non-profit aiming to scale your impact or a professional seeking career advancement, our dedicated team is here to provide personalized strategies and support for your success. #Empowerment #Consulting #NonProfit #CareerDevelopment