Brand Tone

Authentic, Traditional, Family-Oriented, Artisanal, Quality-Driven, Natural, Pure, Welcoming & Inviting.

Brand Values

• •Tradition
• •Quality
• •Family
• •Purity/Natural
• •Sustainability/Community
• •Craftsmanship

Best Practices

• •Emphasize Heritage and Family: Consistently weave the 'five generations,' 'family-run,' and 'traditional methods' narrative into website copy, social media posts, and product descriptions.
• •Highlight Purity and Quality: Always use terms like '100% pure Vermont maple,' 'organic,' 'handcrafted,' 'artisanal,' and 'premium quality' when describing products and processes.
• •Use Warm, Evocative Language: Employ descriptive words that evoke the taste, scent, and experience of maple (e.g., 'rich flavor,' 'golden hue,' 'melt-in-your-mouth,' 'sweet aroma,' 'quintessence of Vermont's maple heritage').
• •Show, Don't Just Tell: Utilize imagery and videos on social media and the website that showcase the Vermont landscape, the sugaring process, the family, and the appealing look of the products. Visuals should align with the rustic, natural, and high-quality feel.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website update, a Facebook post, an Instagram caption, or a customer service interaction, the tone should always reflect the core values of tradition, family, quality, and authenticity. Develop a simple brand voice guide for anyone creating content.

Social Perception

Customers highly value the taste and quality of Vermont maple products, appreciating the 'old-fashioned' and 'homemade' aspects. The brand is seen as a genuine Vermont maple producer, rooted in family tradition and organic practices. The association with 'Gagné Maple' lends credibility.

Copy Examples

• •Taste the Tradition: Five Generations of Vermont Gold in Every Bite. From our family sugarhouse to your home, Maple City Candy brings you the pure, rich flavor of Vermont maple, crafted with the same care and dedication for five generations. Indulge in sweets made the old-fashioned way – because some things are too good to change.
• •Springtime in Vermont means one thing: the sweet scent of maple boiling in our traditional wood-fired evaporator. At Gagné Maple, home of Maple City Candy, we’re keeping a multi-generational promise – to bring you the purest, most delicious organic maple treats, handcrafted with love and a deep respect for the land.
• •Experience the melt-in-your-mouth magic of our Pure Vermont Maple Candy. Each piece is handcrafted using 100% organic maple syrup, harvested with care from our family’s sugarbush. It’s a sweet taste of Vermont tradition, just like Grandma used to make.
• •Maple City Candy: Where Vermont's Purest Maple Meets Generations of Family Craftsmanship. Discover the award-winning difference.
• •More than just candy, it's a piece of Vermont heritage. Maple City Candy, born from the Gagné family's five-generation passion for maple sugaring, offers a sweet escape into nature's purest flavors. Taste the commitment to quality in every syrup, candy, and cream.