Brand Tone

enthusiastic, personal, and celebratory

Brand Values

• •Personalization & Uniqueness
• •Celebration of Memories & Journeys
• •Passion for Cartography & Storytelling
• •Quality
• •Inspiration & Joy

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of joy, nostalgia, love, and adventure. Connect products to memories and significant life events.
• •Highlight Personalization: Consistently emphasize the custom nature of the products. Use phrases like "your unique story," "personalized for you," "capture your moment."
• •Maintain Enthusiasm: Use an upbeat and positive tone. Exclamation points and celebratory words can be effective when used appropriately.
• •Focus on Storytelling: Frame products not just as items, but as ways to tell a personal story or commemorate a journey. Ask engaging questions in your copy.
• •Be Relatable and Accessible: Avoid overly technical map jargon. Keep the language clear, friendly, and easy for a broad audience to understand, much like sharing a favorite memory with a friend.

Social Perception

a niche provider of creative and sentimental map-related products.

Copy Examples

• •Facebook/Instagram Ad (Focus on Anniversaries): Remember that spot? Where your forever began? ✨ Turn that cherished location into a beautiful custom map print. A gift that tells your unique love story. Design yours today and relive the magic! #WhereWeMet #AnniversaryGift #CustomMap #LoveStory #MapGeek
• •Product Description (Star Map): The stars aligned, and your story began. Capture that magical night with a personalized Star Map! Enter the date and location of your special moment – a birth, an engagement, a first kiss – and we'll create a stunning celestial snapshot. A timeless keepsake to treasure. ✨
• •Email Subject Line (Holiday Promotion): 🎁 Unwrap a World of Memories! Unique Map Gifts Inside...
• •Website Banner (General): Every Map Tells a Story. What's Yours? Explore Our Personalized Map Gifts & Wear Your World!
• •Pinterest Pin Description (City Map Apparel): Take your favorite city with you, wherever you go! 🏙️ Our custom city map t-shirts are the perfect way to show off your hometown pride or remember an unforgettable trip. Super soft, stylish, and uniquely you. #CityLove #MapFashion #CustomTshirt #TravelGram #MapGeek