Tono de Marca

The brand's tone is friendly, enthusiastic, and helpful, characterized by an approachable, personal, passionate, informative, and trustworthy approach.

Valores de Marca

• •Authenticity
• •Accessibility
• •Customer-Centricity
• •Curation & Quality

Mejores Prácticas

• •Embrace the "Insider Friend" Tone: Write as if you are a knowledgeable friend living in Seoul who is sharing their favorite finds. Use inclusive language like "we found for you," "our favorite," and "your."
• •Blend French Elegance with Korean Pop: Continue using the duality of the brand name. Use "Ma Petite Coree" for branding moments to evoke that curated, boutique feel, and "My Little Korea" for more direct, SEO-friendly communication. Sprinkle in popular K-culture terms (e.g., "glass skin," "chok-chok") where appropriate.
• •Highlight the "Direct from Seoul" Value: Consistently mention that products are sourced and shipped from Seoul. This is a major differentiator and a key reason customers will choose the brand. It reinforces authenticity and trustworthiness.
• •Create a Keyword & Emoji Glossary: Standardize a set of keywords (e.g., "Seoul finds," "rare gems," "curated K-beauty") and emojis (e.g., ✨, 💖, 🇰🇷) to be used across all platforms. This creates visual and verbal consistency.
• •Focus on Storytelling, Not Just Selling: Instead of just listing product features, tell the story behind them. Where does it come from? Why was it chosen for the store? This narrative approach aligns with the "curated" and "personal" values of the brand.

Percepción Social

The social perception is generally positive, with customers appreciating fast shipping and careful packaging. However, some potential buyers express hesitation due to a perceived lack of widespread reviews, prompting inquiries about legitimacy, though the brand is recognized for its reliability.

Ejemplos de Copy

• •Seoul's best-kept secret for flawless skin has just landed at MPC! ✨ Say hello to the ABOUT TONE Blur Powder Pact. We've been testing this vegan gem and are obsessed with its soft, airy finish. It's like your favorite filter, but in real life! Tap to bring a piece of Seoul home. #MaPetiteCoree #KoreanBeauty #VeganMakeup #SeoulFinds
• •✨ Our Gift To You: 20% Off Your Seoul Haul! ✨
• •From Seoul, With Love. Your curated source for the best in K-Beauty, K-Pop, and Lifestyle, delivered right to your door. Enjoy fast worldwide shipping!
• •Packing your order is our favorite part of the day! 💖 What K-Beauty goodies are in your next haul? Let us know! #kbeauty #packanorderwithme #smallbusiness #mapetitecoree
• •The Ultimate Indulgence: I'm From Honey Mask. We searched high and low in Seoul for the most nourishing treatment, and this is it. Made with 38.7% real, natural honey from Jiri Mountain, this luxurious mask deeply moisturizes and soothes tired skin. It’s not just a product; it’s a self-care ritual straight from Korea. Give your skin the love it deserves.