Brand Tone

Aspirational yet Accessible, Confident and Trustworthy, Engaging and Personal, Direct and Informative

Brand Values

• •Quality Craftsmanship
• •Affordability & Accessibility
• •Customer Empowerment & Self-Expression
• •Trust and Reliability
• •Trend Awareness
• •Brazilian Heritage

Best Practices

• •Embrace the "Accessible Elegance" Duality: Always balance aspirational language and beautiful descriptions with the reassuring message of affordability and value.
• •Highlight Key Differentiators: Consistently mention "own manufacturing," "1-year warranty," and "hypoallergenic" in relevant contexts to build trust and reinforce quality.
• •Speak to Self-Expression: Frame products not just as objects, but as tools for customers to showcase their personality, style, and individuality. Use empowering language.
• •Maintain Visual and Verbal Synergy: Ensure the copy’s tone (e.g., sophisticated but friendly, stylish but grounded) aligns with the brand's visual identity across all platforms.
• •Develop a Brand Lexicon: Use consistent terminology for product types, materials (e.g., "semijoias," "banhado a ouro 18k"), and brand-specific phrases to create a recognizable voice. Avoid overly technical jargon unless explaining a specific benefit clearly.

Social Perception

Reputable and established provider of fashionable, good-quality semi-precious jewelry at reasonable prices. Recognized for longevity and expansion through a successful franchise model. Appeals to a broad audience looking to enhance their personal style and express their individuality with contemporary accessories that offer a sense of affordable luxury. The name "Mapa da Mina" likely contributes to a perception of discovering unique and valuable finds.

Copy Examples

• •Headline: Unearth Your Radiance. Body: Discover Mapa da Mina: where exquisite design meets attainable elegance. Our handcrafted semi-jewelry, backed by a 1-year warranty, is made to shine with you. Find your treasure today. Call to Action: Explore Collections
• •Headline: Your Style. Your Story. Beautifully Told. Body: Let your accessories do the talking. Mapa da Mina offers high-quality, hypoallergenic semi-jewelry designed to express your unique personality. Quality you can trust, style you'll love. Call to Action: Shop New Arrivals
• •Headline: The Secret to Lasting Glamour? It's Mapa da Mina. Body: With over 25 years of passion and our own dedicated manufacturing, we bring you trend-setting semi-jewelry at prices that delight. Experience the Mapa da Mina difference. Call to Action: Learn Our Story
• •Headline: Effortless Elegance, Every Day. Guaranteed. Body: Feel confident and chic with Mapa da Mina. Our stunning, durable pieces are crafted in-house and come with a 1-year warranty, so you can shine on, worry-free. Call to Action: View Best Sellers
• •Headline: Mapa da Mina: More Than Jewelry, It's a Part of You. Body: Find the perfect piece that resonates with your spirit. Accessible luxury, Brazilian heart, and the exceptional quality you deserve. What will you discover? Call to Action: Find a Store Near You