Brand Tone

Passionate & Committed, Authentic & Down-to-Earth, Educational & Informative, Quality-Conscious & Proud, Respectful (of nature and heritage)

Brand Values

• •Sustainability
• •Restoration & Conservation
• •Quality & Excellence
• •Heritage & Community
• •Innovation
• •Belief (in Nature)
• •Belonging

Best Practices

• •Consistently incorporate elements of your Scottish heritage and the Gaelic language (where appropriate and explained) to reinforce authenticity and connection to place.
• •Always tie the product back to the larger mission of sustainability and Native Oyster restoration. Let the commitment shine through every piece of communication.
• •Share knowledge about the oysters, the environment, and the restoration efforts. Position customers as partners in a meaningful endeavour.
• •As a small, evolving business, share the journey, including challenges and successes (as seen in their "Our Story" and blog posts about rebranding). This builds trust and a down-to-earth connection.
• •Use vivid language to describe the taste, appearance, and the pristine environment where the oysters are grown. Emphasize the care and innovative methods that lead to a premium product.

Social Perception

A dedicated and ethical producer, A provider of high-quality, premium Scottish shellfish, Authentically Scottish, Innovative and forward-thinking, Passionate and knowledgeable

Copy Examples

• •Taste the Wild Heart of Scotland. Our Maorach Beag oysters, nurtured in the pristine waters of Little Loch Broom, bring the true essence of the Highlands to your table. More than a delicacy, they're a commitment to restoring our native seas.
• •From our wee farm in Wester Ross to you. Each Maorach Beag oyster is hand-selected, a testament to nature's perfection and our innovative, sustainable care. We believe in flavour that’s both exceptional and responsible. Learn about our journey to save the Native Oyster on our website! #ScottishOysters #SustainableSeafood #NativeOysterRestoration #MaorachBeag
• •Eisear Oir – our treasured Gold Oyster. Grown slowly, with deep respect for its heritage, this Native European Flat Oyster offers a unique taste of Scotland's wild waters. By choosing Eisear Oir, you're not just savouring a rare flavour; you're supporting a vital mission to bring our native oysters back from the brink.
• •Maorach Beag (Little Shellfish) isn't just our name, it's our promise. Rooted in the Scottish Highlands, we're dedicated to cultivating exceptional oysters while championing the revival of our native marine ecosystems. We're a small team with a big belief: the best tastes come from nature, treated with respect.
• •This week at Maorach Beag: More than just a harvest. Discover how our latest efforts in An Loch Beag are helping the Native Oyster thrive, and how our innovative farming is delivering an even more perfectly shaped Rock Oyster, all while pioneering 100% recyclable seafood packaging.