Brand Tone

Luxurious & Elegant, Sophisticated & Refined, Confident & Bold, Trustworthy & Authentic

Brand Values

• •Quality Craftsmanship
• •Luxury & Exclusivity
• •Tradition & Heritage
• •Elegance & Style
• •Authenticity
• •Customer Satisfaction & Trust
• •Sustainability (within the context of natural fur)

Best Practices

• •Use Evocative & Sensorial Language: Employ words that convey luxury, softness, warmth, and visual beauty (e.g., "sumptuous," "silky," "lustrous," "majestic," "radiant").
• •Emphasize Exclusivity & Craftsmanship: Regularly highlight the handcrafted nature, the quality of materials, the heritage of the brand, and any bespoke services.
• •Maintain a Sophisticated Vocabulary: Avoid overly casual slang or colloquialisms. The language should reflect the high-end nature of the products.
• •Focus on Timeless Appeal: Position products not just as fleeting trends, but as enduring pieces of style and quality. "Timeless expression of luxury" is a good example from their site.
• •Ensure Visuals and Text are Aligned: The luxurious and elegant tone of the copy must be consistently matched by high-quality, polished photography and videography, as seen on their Instagram and website.

Social Perception

High-End & Desirable, Reputable & Experienced, Fashionable & Trendy (in some markets), For Discerning Customers, Ethical Considerations (Potential)

Copy Examples

• •Headline: Manzari: Where Timeless Elegance Meets Exquisite Craftsmanship. Body: Indulge in the unparalleled luxury of a Manzari fur. Each piece, meticulously handcrafted from the world's finest natural furs, is an investment in enduring style and sophisticated warmth. Discover the art of true luxury.
• •Instagram Caption: Wrapped in Manzari, defined by grace. Our latest collection of Russian Sable coats embodies a legacy of quality and an allure that never fades. Experience the extraordinary. #ManzariLuxury #SableFur #TimelessElegance #HandcraftedPerfection
• •Product Description Snippet (for a Mink Coat): Surrender to the sumptuous touch of our Black Velvet Mink. Sourced from certified farms and expertly tailored, this coat offers a sleek silhouette and an emblem of refined taste. A classic choice for the discerning woman.
• •Website Banner: The Essence of Luxury. The Promise of Authenticity. Explore Manzari.
• •Email Subject Line: An Invitation to Indulge: Discover Manzari's New Arrivals. Email Body Snippet: Dear [Customer Name], step into a world of unparalleled opulence with the new Manzari collection. Each creation is a testament to our dedication to quality, handcrafted to perfection for those who seek nothing but the best.