Brand Tone

conscious, approachable, and empowering

Brand Values

• •sustainability
• •circularity
• •quality
• •community

Best Practices

• •Always Circle Back to Sustainability: Every piece of copy should, in some way, reinforce the brand's commitment to the environment and circularity. Use keywords like "conscious," "eco-friendly," "circular," and "sustainable" consistently.
• •Empower the Consumer: Frame your messaging to highlight how the customer's choice makes a positive impact. Use action-oriented and empowering language that makes them feel like part of the solution.
• •Be Transparent and Educational: Share information about your processes, from sourcing materials to your "Give Back" program. Educate your audience on the benefits of circular fashion and what it means to be a B Corp. This builds trust and reinforces your brand's authority.
• •Maintain an Approachable and Optimistic Tone: While the environmental challenges are serious, the brand's tone should remain hopeful and encouraging. Avoid overly technical jargon and speak to your audience in a friendly, relatable manner.
• •Highlight Quality and Style: Emphasize that sustainable fashion does not mean compromising on quality or aesthetics. Showcase the beauty and durability of your products, demonstrating that customers can have both style and substance.

Social Perception

overwhelmingly positive, seen as a "trailblazing children's sustainable clothing e-retailer", innovative, high-quality, committed to sustainability, credible and trustworthy due to B Corp certification, making a positive impact on the fashion industry.

Copy Examples

• •Style that grows with them, not in a landfill. 🌿 Rent adorable, durable outfits for every adventure and simply return when they’re ready for the next size. #Manymoons #CircularFashion #SustainableKids
• •Done with that dress? Don't toss it! Give it back to the loop. Send back your pre-loved Manymoons pieces and get 20% credit towards your next conscious purchase. It's a win-win for your wallet and the planet. 🌎 #ShopLoveGiveBack
• •More than just clothes. We're a B Corp, which means we're committed to the highest standards of social and environmental impact. When you shop with us, you're part of a movement for good. ✨
• •Loved before, ready for new adventures. This high-quality, pre-loved sweater has been meticulously inspected and cleaned, ready to bring joy to another child. Embrace the story, and the savings. #Preloved
• •Why do we do what we do? Because we believe fashion shouldn't cost the Earth. Join us on our journey to disrupt the 'take-make-waste' cycle and build a more sustainable future, one garment at a time.