Tono de Marca

Playful, Youthful, and Trendy

Valores de Marca

• •Self-Expression
• •Confidence
• •Quality and Comfort
• •Accessibility

Mejores Prácticas

• •Embrace Youthful Language: Use energetic, positive, and slightly playful words. Incorporate slang and emojis where appropriate for the platform (especially TikTok and Instagram) to connect with the target demographic.
• •Focus on "How it Feels": Go beyond describing the color. Use evocative language to describe the feeling of wearing the lenses: "confidence-boosting," "dreamy," "captivating," "mischievous."
• •Use Storytelling: Frame the product as part of a transformation or a character. "Unleash your inner angel," or "Choose your vibe for the day." This aligns with their value of self-expression.
• •Highlight Key Features Naturally: Weave in the benefits of comfort and quality (e.g., "all-day wear," "hydrogel comfort") within the playful and expressive narrative, rather than listing them as dry technical specs.
• •Engage with Questions: Encourage interaction by asking questions in your copy. "What's your Manylens mood today?" or "Ready to find your perfect pair?" This invites the community to share and engage with the brand.

Percepción Social

Manylens is perceived as trendy and desirable, a must-have for those following Korean beauty trends. It is seen as high-quality, safe, and trustworthy, with customers praising comfort. The brand is also recognized for offering a transformative product that significantly enhances one's look.

Ejemplos de Copy

• •Your daily dose of mischief. Who do you want to be today? Bold, sweet, or a little bit of both? Manylens are your secret weapon. Pop them in and let your eyes do the talking. #ExpressYourself
• •Angel eyes, meet your match. Get that dreamy, ethereal glow with our #AngelLenses collection. So comfortable, you'll forget you're wearing them. So stunning, everyone else will notice. #ManylensMagic
• •Warning: May cause confidence. Ready for a close-up? Our lenses are designed for ultimate comfort and maximum impact. From a subtle enhancement to a total transformation, find the pair that makes you feel unstoppable.
• •The K-Beauty secret is out. Get the idol look with the lenses everyone in Seoul is talking about. Natural, vibrant, and oh-so-comfortable. Your journey to captivating eyes starts here. #KoreanBeauty
• •Playful eyes, serious comfort. Why choose between style and comfort? Our hydrogel lenses offer the best of both worlds. Express every side of you, from sunup to sundown. #ManyStylesManylens