Brand Tone

Elegant, professional, trustworthy, authoritative, and aspirational, with a refined and inviting undertone.

Brand Values

• •Quality and Craftsmanship
• •Tradition and Heritage
• •Exclusivity and Prestige
• •Customer Service
• •Innovation

Best Practices

• •Maintain an Elegant Vocabulary: Use refined and evocative language. Words like "timeless," "exquisite," "prestigious," and "unparalleled" reinforce the luxury positioning of the brand.
• •Highlight Heritage and Expertise: Regularly mention the brand's long-standing history and deep knowledge in the field. This builds trust and differentiates them from newer competitors.
• •Emphasize "Made in Italy": This is a powerful marker of quality and craftsmanship, especially in the fashion and jewelry industry. It should be a recurring theme in product descriptions and brand storytelling.
• •Balance Aspiration with Invitation: While the tone should be aspirational, it's important to also be welcoming. Use phrases that invite customers to the store for a personal experience, making luxury feel accessible.
• •Tailor the Tone for Different Collections: While the overarching tone is elegant, it can be slightly adapted. For instance, the tone for the MANO|J men's collection can be more modern and direct, while communication about bridal jewelry can be more romantic and sentimental.

Social Perception

Perceived as a reputable and high-end jeweler, highly credible and a trusted partner for luxury brands, as well as a contemporary and evolving business.

Copy Examples

• •Define your time with unparalleled elegance. Introducing the new Longines collection at Manuzzi Gioielli. Each timepiece is a testament to Swiss precision and timeless design. Discover the watch that doesn’t just tell time, but tells your story.
• •Success is in the details. MANO|J combines the strength of titanium with the luxury of gold, creating minimalist jewelry for the man who commands with quiet confidence. Redefine your style. Designed and made in Italy.
• •Begin your forever with a symbol as enduring as your love. The Damiani bridal collection at Manuzzi Gioielli features exquisite diamonds set in timeless designs. Let us help you choose the piece that will witness your most precious moments.
• •You're invited to experience the magic of Salvini. Join us at our boutique to discover the new collection and receive a special gift. An exclusive opportunity to adorn yourself with contemporary Italian elegance. #VinciUnGioiello
• •For generations, Manuzzi Gioielli has been the guardian of precious moments in Cesena. Our passion for fine jewelry and commitment to quality is our promise to you. Visit us and become part of our story.