Tono de Marca

Aspirational, serene, and personal, with a friendly and approachable feel. The language is evocative and descriptive, aiming to transport customers to a carefree, island setting, consistently using words like "free-spirited," "effortless," "playful," "chic," and "feminine."

Valores de Marca

• •Artisanal Quality
• •Authenticity
• •Effortless Style
• •Customer Joy
• •Quality Commitment

Mejores Prácticas

• •Embrace Storytelling: Continue to weave the founder's story and the inspiration behind the collections into your copy. This personal touch builds a stronger connection with the audience.
• •Use Evocative and Sensory Language: Use words that paint a picture and appeal to the senses. Phrases like "sun-kissed," "ocean breeze," and "whispers of the sea" will reinforce the brand's island theme.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the tone of the copy always aligns with the visual branding on social media and the website. The serene, beautiful, and natural imagery should be matched by equally calming and inspiring text.
• •Highlight the Handcrafted Nature: Consistently remind customers that the products are "handcrafted with love." This emphasizes the quality and uniqueness of the jewelry and justifies the premium positioning.
• •Foster a Community: Engage with your audience by asking them to share their "Manu moments" or travels. Use user-generated content (with permission) to reinforce the brand's values of adventure and free-spirited style, making customers feel like part of the "Manu family."

Percepción Social

Highly positive. Manu The Label is perceived as a source of unique, high-quality, and aesthetically pleasing jewelry. It is seen as a small, passion-driven business, fostering a personal connection with customers who appreciate how the jewelry makes them feel.

Ejemplos de Copy

• •Lost in the blue. Found in the new. Discover our latest collection of sea-inspired treasures, each piece handcrafted to carry the whisper of the waves. Your endless summer starts now.
• •Drape yourself in sunshine. Our new [Necklace Name] is more than an accessory; it’s a feeling. Effortlessly chic, endlessly versatile. Tap to make the sunshine yours.
• •Your passport to island style. Manu The Label creates handcrafted jewelry for the free-spirited traveler. Where will our pieces take you?
• •The [Earring Name] Earrings. Delicate, yet dazzling. These handcrafted earrings feature carefully selected semi-precious stones that catch the light, just like the sun on the ocean. The perfect touch of playful elegance for your day-to-night look.
• •A little piece of paradise, delivered to your door. At Manu The Label, we pour our heart and soul into every handcrafted piece, so you can carry the island spirit with you, always. Thank you for being part of our story.