Brand Tone

Authentic & Trustworthy, Premium & High-Quality, Wellness-Focused & Caring, Knowledgeable & Educational, Natural & Earthy, Approachable & Engaging

Brand Values

• •Quality & Purity
• •Authenticity & Transparency
• •Sustainability & Ethical Practices
• •Customer Wellness
• •Respect for Nature
• •Community Empowerment
• •Innovation

Best Practices

• •Prioritize Authenticity and Transparency: Always provide clear, verifiable information about product sourcing, MGO levels, and certifications. Use the traceability QR code feature as a proof point.
• •Emphasize Natural Wellness Benefits: Focus on how the honey supports health (immunity, digestion, vitality) using clear, benefit-driven language. Avoid making unverified medical claims but highlight the natural compounds and their recognized effects.
• •Maintain a Premium Yet Accessible Voice: Use language that conveys high quality and efficacy without being overly clinical or exclusive. Words like "pure," "potent," "ethically sourced," "naturally nurtured" work well.
• •Integrate Sustainability and Ethical Values: Weave in mentions of ethical beekeeping, B Corp status, and commitment to the environment. This reinforces brand values and resonates with conscious consumers.
• •Use Storytelling and Connect to Origin: Share the New Zealand origin story, the pristine environment, and the dedication of the beekeepers. This adds an emotional connection and reinforces authenticity. Images and videos from New Zealand landscapes are powerful assets.

Social Perception

Positive Reputation, Valued for Efficacy, Premium Product, Appreciation for Ethics, Seen as an "Upscale Apothecary Brand"

Copy Examples

• •Headline: Pure Potency, Naturally Nurtured. Body: Discover the heart of New Zealand in every spoonful. Manukora Mānuka honey, traceable to its pristine source, delivers powerful natural wellness, ethically harvested for you and the planet. Experience the difference integrity makes.
• •Headline: Your Daily Dose of Nature's Gold. Body: Elevate your wellness ritual with Manukora. Our raw Mānuka honey, rich in bioactive MGO, supports your immunity and digestion naturally. Taste the purity, feel the vitality.
• •Headline: From Our Hives, With Honest Care, To Your Home. Body: At Manukora, we believe in transparency. Scan the QR code on your jar to meet the bees and beekeepers behind your honey. It’s more than Mānuka, it’s a promise of authenticity and ethical care.
• •Headline: Wellness Woven into Every Jar. Body: Experience the soothing touch of Manukora Mānuka honey. Crafted through "The Art of Ethical Beekeeping," each jar is a testament to nature's power and our commitment to your well-being and a thriving planet.
• •Headline: The Secret's in the Science, The Magic is in Nature. Body: Manukora Mānuka honey isn't just sweet—it's smart. Packed with naturally occurring MGO and beneficial compounds, it’s your delicious ally for a resilient body and vibrant life. Unlock nature's best-kept secret.